Oh what a feeling! Engineered to move the human spirit. Not your father’s Oldsmobile… Just like a hip movie sequel needs a tagline – this time it’s personal… – so too do car companies to cut through the clutter and make buyers think they’re buying a brand or model with which they identify. After all who wouldn’t want the ultimate driving machine, right? There have been so many tag lines over the century plus of the automotive age, from the Henry Ford Company’s Buy My Car, Consarnit! of 1899, to Honda’s latest Start Something Special, which is about as lame a tag as you could imagine. Come to think of it, Honda’s cars have been kind of lame of late too. Hmm, go figure. Considering all the less-lame car company, and model, tag lines that have popped up over the years and decades, which do you think has been the most clever? More importantly, which one do you think has had the greatest impact on public perception of the car or company? Image: FreeRepublic