BMWs new M3s and M4s are now on sale. While neither Jeff nor I have not managed to get our grubby hands on one, we hear that they are amazing. In order to promote the car to its very specific market target, the enthusiasts, BMW has put out this little video. The making video included inviting current M owners and their cars for the very atypical video shoot. The results are amazing. Related question: being that BMW is a multi-billion dollar company, and that the insurance and wavers were signed, would you still put your beloved car into potential harm’s way?