Last Call- Lotus Position Edition

The caption for this 1927 photo from the Boston Library is Newbury St. from Ritz-Carlton Hotel. Newbury St. looking toward Arlington St. from Clarendon St, but what I first saw in the composition was the awning with LOTUS prominently displayed upon it.
The font used is so similar to that made famous by Lotus Cars that at first I imagined it to have been the local distributor, which I of course immediately realized was impossible because Lotus Cars didn’t exist in 1927 and no time traveler in their right mind would have gone back to the roaring twenties just to open a dealership for the British marque. At least I don’t think so.
Last Call indicates the end of Hooniverse’s broadcast day. It’s meant to be an open forum for anyone and anything. Thread jacking is not only accepted, it’s encouraged. 
Image: Flickr

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  1. Alff Avatar

    Opium Den?

      1. Alff Avatar

        I haven't read Tintin in years.

  2. stigshift Avatar

    Damned pre-depression hipsters…

    1. Alff Avatar

      The Loti of those days were the lightest they've ever been.

  3. safetystephen Avatar

    Anybody see the Lotus show currently at the AACA Museum in Hershey PA yet? I can't wait to see those old sleds, which in my youth were the epitome of cool, at last in the steel/aluminum.

  4. SpiroAgnew76 Avatar

    Well the DMC 12 was tuned by Lotus…

  5. craigsu Avatar

    I think the awning says The Lotus Restaurant but the sign above the awning indicates rooms to let. It's difficult to see since it pixelates when I zoom in. Interestingly, the photo was taken in April 1927 but the Ritz-Carlton (now Taj Boston) didn't open until May 1927. The first photo on the Newbury St Wikipedia page appears to show the current view from street level but it might be further down the block as there are 2 churches on that block.
    <img src=",_Boston,_Massachusetts.JPG&quot; width="600">

    1. Kamil_K Avatar

      I've walked by there a million times and I have never seen the square contemporary building there. It's cool, but totally does not much the rest.

    2. Batshitbox Avatar

      The church in this picture is The Church Of The Covenant on the N-W corner of Newbury and Berkeley. The Ritz is probably the big building in the upper right of the picture. Google shows a store called Max Mara where the Lotus is in this photo. Looks like the building and the shorter one to the west are still standing, but the Lotus building has a new facade.
      <img src=""&gt;

  6. OA5599 Avatar

    More interesting than the Lotus awning is the awning for the neighboring building.
    It's shaped like an arrow!

  7. Sjalabais Avatar

    Had to take my wife's auto Camry to work today. Right on the main road, it wouldn't go into the highest gear. Put it in neutral and back to drive and it worked. But the gearbox feels…"sandy". Can auto transmission fluid freeze at only -15°C? The car's at 182000km so a transmission flush might be in order either way…

    1. quattrovalvole Avatar

      I don't think it should freeze at a mere -15C, though it definitely thickens with the cold. I've driven my Civic after it was subjected to temperature much colder than that (I think the coldest was -30C overnight) and the auto worked fine in those conditions, save for the very harsh 1-2 shift before the whole drivetrain warms up.

      1. Sjalabais Avatar

        Thanks for the feedback! I was pretty surprised, too. My wife says it sometimes takes its time to shift "down" (she means up, but is resistant to learning). A bit afraid of an expensive part being on its last breath…I'll be a good Toyota owner and order a service soon.

  8. Cure_Quanta Avatar

    Fitting that it's a small spot. Simplify and add lightness!