Last Call- Dentifrici Scientifici Edition

In the 1950s and ’60s Italian advertisers took to the streets. Much like the Red Bull Minis of the past decade, or the venerable Weinermobile, cars and trucks were modified to embody the companies for which they shilled. Here’s a trio of cars at the 33rd Grio d’Italia advertising Binaca toothpaste – scientific to boot! – that have been modded by the Boneschi bodyshop to look like tubes of toothpaste. Anybody have an idea of what these might be underneath?
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Image: Italian Ways

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  1. mdharrell Avatar

    "Anybody have an idea of what these might be underneath?"
    It appears they're based on the Fiat 1100 and at least one still exists:

    1. wisc47 Avatar

      Fiats? Bet they had some major teething problems.

      1. OA5599 Avatar

        Was that a deliberate pun, or was it accidental?

      2. BlackIce_GTS Avatar

        That part of the plan may have had some floss.

        1. JJDuddles Avatar

          Floss It Again Tony

          1. nanoop Avatar

            We shouldn't jump to occlusion here.

    2. dimpl08 Avatar

      As mustard tube mobile they could ride behind the Wienermobile.

  2. Preludacris Avatar

    <img src="; width="600">
    Nobody wants that fantasy junk, not even little kids. Neither does anyone want to pay $3 for their 5th colorway of the S2000.
    There was another one with a nicely rendered Camaro Z28 and two junk cars. Hot Wheels has been doing this forever with 5-packs, but this is more egregious because at my local Walmart the section of 3-packs is now twice as big as the section of singles. Come on, if you have a desirable casting, just put some rubber tires on and sell it for $3. Collectors will pony up.
    I did anyways, but the silver thing is going to the thrift store and the G37 is going in a box for about 20 years until it becomes more interesting.

    1. Preludacris Avatar

      Side note, is anyone else way too excited about Hot Wheels' non-riced 1990 NSX that's supposed to be coming out this year?

    2. Maymar Avatar

      On occasion, the Hot Wheels fantasy stuff can be interesting, but mostly when it's blatantly an interpretation or reimagination of something that already exists. Otherwise, I'm also just in it for the real stuff.
      I know there's supposed to be a mid-70's minitruck in this year's collection, which intrigues me. I also seriously want the '90 Civic SI hatch they released a couple years ago, just because I saw one once, hesitated buying it, and have never seen it again.

      1. Preludacris Avatar

        The Datsun truck is so cool. It and the Civic both disappear off the rack quickly.
        <img src="; width="500">

        1. Rover_1 Avatar

          Haven't seen that one here yet.
          I do like the way HotWheel purchases are easy to hide, (esp. cf 1:18 die casts.)

    3. BlackIce_GTS Avatar

      Indeed! All those five packs I've bought just to get 1.6 of the cars…
      Also what I don't want is the sensory overload drift car paint jobs on everything;
      <img src="; width=500>
      That three pack is a particularly not egregious at all example.
      There's a few interesting fantasy cars ('what if Lamborghini made a hot rod?'), but most of them are stupid. Especially the (not really) new snaky bendy things.
      I know they're probably right not to, but I'd rather like it if they made more normal cars. Hot Wheels is the only medium where I can find a Civic hatchback and a 911 GT3 RS and the Civic is the one I get excited about.
      side note/prediction/personal opinion: The G37 will never be interesting sorry.

      1. Preludacris Avatar

        I was so excited about the Civic. I bought three and plan to keep on going as more colors come out. My Honda collection also includes two of Hot Wheels' rear-engined CRXs, a Maisto 92-95 hatchback, a ricey Hot Wheels 2006 Civic Si, two Matchbox 2008 Civic Type-Rs, and a very detailed Greenlight 2011 Civic Si. This is my most secret nerd life.
        The G37 should have been a G35, that generation was much more appealing to me!

    1. Rover_1 Avatar

      A support vehicle for Harley Davidsons in Italy.
      One for the Harley Owners Group.
      Or: Just hamming it up.
      Bringing home the bacon.

      1. monkey_tennis Avatar

        Maybe it is the faraway expression in his eyes… But it looks to me like he is 'making bacon'.

  3. JJDuddles Avatar

    Man drives $75 truck to work for 38 years…

    1. Vairship Avatar

      Great story! I'm surprised it didn't rust away completely in that time.I guess maybe they don't salt the roads?