Ice, Ice, Baby, Eh?

ice truck

It’s been so cold across so much of North America that driving anywhere might seem like riding an icicle naked, at least until the heater catches up. Of course Canadian Tire doesn’t think that’s cold enough, and in fact in an attempt to demonstrate just how well their batteries work in even exceedingly low temps they built a working truck out of ice for a TV ad and related social campaign. It’s built off of a 2005 Chevy Silverado 2500 and I double dog dare one of you to put your tongue on it.

No takers? Well, okay then.

The igloo mobile lacks certain niceties like doors and working mirrors, but on the plus side, it’ll go really well with some Canadian Club! Just kidding, don’t drink and drive folks. Find out what this arctic ad, called Hockey Practice, is all aboot, right after the jump.


Source: YouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

The maximum upload file size: 64 MB. You can upload: image, audio, video. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop files here