Despite having been around for more than 87 years, and developing a sizable following, Volvo is apparently on the brink of collapse. At least that’s the case according to this article, which claims that the Swedish car maker will be one of the global brands that will not see 2015 dawn. It suggests that Volvo’s lack of a cogent strategy for both the U.S. and the emergent Asian market, and the lack of depth in their model portfolio, are issues to be addressed for the company to remain an ongoing concern.

We’ve already lost one Swedish car maker – Saab having gone belly up not long ago – and considering Volvo’s history, I don’t think we want to give up another one without a fight. Here in the U.S., Volvo doesn’t seem really to be trying any more, and a recent decision – since rescinded – not to sell wagons here appeared to have been made by a lunatic, or someone bent on the brand’s destruction. That, along with certain other decisions, kind of makes you wonder if Geely – Volvo’s Chinese parent – knows whet to do with the brand. Still, while the company may be on the ropes, they’re not down for the count and it seems all they need is some sound advice on how to turn the company around. I know that you Hoons are just the ones to give it to them.

Obviously my sucky Photoshop skills (yeah, that’s pretty weak up there) aren’t the answer to Volvo’s problems, but maybe you have the key. What do you think would be the strategy that would set Volvo down the path to profit, and would keep a venerated and boxy brand from an ignominious fate? Just what would you suggest could be done to prove Malaysia Digest wrong?

Image source:  Jstpmedia, Classicroad