Hooniverse Asks: Did you enjoy any of the Super Bowl car commercials?

Jeff Glucker

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The 53rd Super Bowl is in the books. The best team won, which is great for me and my fellow Patriots fans. The game itself wasn’t terrible thrilling unless you’re a fan of brilliant defensive plays. And if you’re a car fan just watching for the commercials, there wasn’t a ton going on there either.

Did you have a favorite car commercial? The only three I really remember are the Hyundai spot with Jason Bateman, the Kia ad, and the Audi eTron GT daydream ad.

Of those three, I got a sensible chuckle from Bateman in the Hyundai commercial. Seeing the eTron GT is always a pleasure though, and I can’t wait to see that thing head to market.

Did you enjoy any of the automaker spots? Sound off below.

And if you didn’t, share a past ad that you still enjoy.

About

Jeff Glucker

Jeff Glucker

Jeff Glucker is the co-founder and Executive Editor of Hooniverse.com. He’s often seen getting passed as he hustles a 1991 Mitsubishi Montero up the 405 Freeway. IG: @HooniverseJeff

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17 responses to “Hooniverse Asks: Did you enjoy any of the Super Bowl car commercials?”

  1. JayP Avatar
    JayP

    Wow… seems the gearheads had something better to do.
    Weather was good, washed the Mustang.
    I spent a good part of Saturday watching the Bathurst 12hr enduro.
    Great race, all 12+ are on YT now.

    Reply
    1. nanoop Avatar
      nanoop

      Yepp, Bathurst (last hour especially) was fantastic to watch. Hope to see a Hooniversal highlighting here: Bentleys, Aston Martins, AMG, BMW, 911 all on eye level.

      Reply
  2. P161911 Avatar
    P161911

    I’ll let you know after I get around to watching them online later today/this week.

    Reply
    1. neight428 Avatar
      neight428

      Likewise. That particular hype machine has run its course with me.

      Reply
  3. Sjalabais Avatar
    Sjalabais

    The Hyundai ad seems to have had a neat impact according to this one:

    https://preview.redd.it/zatsariw5he21.jpg?width=1024&auto=webp&s=e5296149329c3722c6e9ba56e6c56f081fcf23a9

    It is a bit strange that they should manage to capitalize on carshopping being such a horrid experience it can be compared to all the other stuff in the ad.

    Reply
    1. nanoop Avatar
      nanoop

      Now I’m tempted to google “Expensify” but I can tell it’s a price comparison service that searches for the most expensive offer, right?

      Reply
      1. Sjalabais Avatar
        Sjalabais

        I was thinking property sales, but won’t google it either. 🤪

        Reply
  4. Lokki Avatar
    Lokki

    Was the Super Bowl yesterday? Damn. Missed it again!

    Reply
  5. Victor Avatar
    Victor

    I took a knee and missed them .

    Reply
  6. 0A5599 Avatar
    0A5599

    I didn’t bother to watch sportsball yesterday.

    As far as commercials from years past, remember 1984 when the PC was the cookie cutter and the Mac was all about breaking out of the mold?

    Reply
    1. alex Avatar
      alex

      Said commercial was directed by Ridley Scott and is widely regarded as the singular best TV commercial ever made.

      A testament to it’s greatness: it aired ONCE. Here we are 35 years later, still remembering it.

      Reply
      1. 0A5599 Avatar
        0A5599

        It invented “Super Bowl commercials” instead of just commercials that aired on the Super Bowl (Mean Joe Green drinking a Coke, for instance).

        But let’s not forget that despite Ridley Scott’s masterful direction and enormous (for the time) big budget, Orwell’s estate sent a cease-and-desist letter the next day. Nobody bothered obtaining rights to the novel (which probably wouldn’t have been granted at any price). It was never shown again (as a commercial) for good rea$ons.

        The next year completely missed the target.

        Reply
  7. Manxman Avatar
    Manxman

    I did see the Walmart ad with all the cars from movies and tv shows picking up their orders. Otherwise, no.

    Reply
  8. ptschett Avatar
    ptschett

    Ram Trucks had a funny campaign apparently in partnership with some of the brands that had TV ads, where as soon as the TV ad ran they tweeted a short video showing the new HD truck towing an improbable amount and/or an improbably-large version of the item from the TV ad. e.g.:
    https://twitter.com/RamTrucks/status/1092217726628704257

    Reply
    1. ptschett Avatar
      ptschett

      though my favorite was this:

      Reply
  9. I_Borgward Avatar
    I_Borgward

    Did I miss something? (looks for television, dimly recalls that it is in spare bedroom, covered with boxes of other crap)

    Being compelled to watch hours of Professional Sportsball feels like something a judge would sentence me to in lieu of jail time.

    Reply
  10. Smaglik Avatar
    Smaglik

    I enjoyed not seeing endless holiday car commercials where entitled people give more entitled people cars as gifts.

    Reply