Despite being available as only pretty shoddy quality upload – it’s been on YouTube since 2006 – this Argentinian ad for the Ford Sierra XR4 is very likeable. Sure, it’s dated and revolves around the idea that the Charlton Heston lookalike behind the wheel uses a black Sierra to woo an impressionable catwoman, but somehow it all works pretty well together.
And the music is as ’80s action theme as it can be. That’s always a good thing.
[youtube width=”720″ height=”480″]https://www.youtube.com/watch?v=yOm8TAZd-M0[/youtube]
The clip might have been one of the reasons why I bought a Sierra last year. Maybe I should have waited for a V6 one to come around.
[Source: YouTube]
'80s Ad Weekend Edition – Ford Sierra XR4 (Argentina)
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I liked how the wheels glowed just before takeoff. Too bad this wasn’t an option on the production cars – it beats undercar neons any day.
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Possibly the only car ad to showcase the ‘door ajar’ warning light.
The sound quality is so bad the first 30 seconds sounded like my guts on burrito day. I think it’s supposed to be a morph of the Ford Pinto motor and a feline of some kind, but that only brings to mind the image of a horse (pinto) bumping uglies with a great cat. I’ll take the burrito.
Charlton Heston? He looks more like Bob Geldof, or maybe Jet Black out of The Stranglers.-
XR4 as the official band-wagon of The Stranglers. I love that idea.
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It blows my mind, blows my very mind that the XR4 could be had with a lowly non-turbo, non-v6 engine. Even moreso that Argentina never had the facelifted Sierra at all.
Must have been amazing seeing Sierras park alongside still-in-production ’60s Falcons in Ford showrooms.-
Almost as amazing: seeing Sierras (known as Merkurs in the USA) parked alongside Lincoln Town Cars in American showrooms. A little too amazing perhaps – Merkur only lasted a few years on the US market.
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Yep, I’m quite pleased that I have the launch brochure and the ’89 late brochure for the XR4Ti, as well as the Merkur Scorpio.
Can’t be too many other copies in the UK! -
The local Lincoln/Merc shop had 4 XR4TIs in a row for what seemed years. Once we stopped to check them out… the banner said $5600. We were wrong. That was the address for the dealership. Ohwell.
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