My good friend Leo (follow his Instagram here) went to the 2018 Overland Expo East. Ford was there showing off their new 2019 Ford Ranger. The Toyota Tacoma pretty much owns the mid-size pickup truck segment and is hugely popular with the outdoorsy types, so this was a good marketing move. In their advertising, Ford makes no secrets about the Ranger’s adventurous ambitions, showing how various canoes, boards, and bikes can be attached to their new truck.
Ford also likes to brag about their best-in-class torque, towing, and payload. And rightfully so, as the 2.3-liter EcoBoost engine delivers 310 lb.-ft. of torque, which is 45 more than the Tacoma’s V6. But sometimes the road to market dominance isn’t paved, despite the best advertising intentions. We can’t wait to drive the Ranger to determine if the four-banger really does have ass torque.
http://hooniverse.info/2017/10/10/the-amazing-vehicles-of-2017-overland-expo-east/
2019 Ford Ranger touts ASS TORQUE
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13 responses to “2019 Ford Ranger touts ASS TORQUE”
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There’s more to the wording. There is part of an L before the A.
So it’s LASS torque. It uses a team of women, not asses to pull it over obstacles.
http://briff.me/wp-content/uploads/2015/02/Horse-Power-Car-13-Donkey-Truck-Half-Car.jpg
https://www.tias.com/stores/adateintime/pictures/18538a.jpg-
2.5 imaginary bonus points for identifying the trailer’s automobile origin.
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…and there I was assuming it was fish-powered.
https://cdn3.volusion.com/qdmsg.mholk/v/vspfiles/photos/LMB-2.jpg?1403608252-
It’s been done.
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My compatriots!
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Don’t laugh too hard: https://www.telegraph.co.uk/travel/cruises/news/rotten-fish-to-be-partly-used-to-power-hurtigruten-cruise-ships/ Reality, it’s even weirder than fiction!
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Yes, and LASS would be Scottish anyway.
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Excellent! Another term I can use, when a wrench slips off and I skin my knuckles.
Oh, arse biscuits!
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Perhaps of note.
The bumpers of the US Rangers are metal, not the practical plastic of the rest of the world.
And we get a Ranger Raptor in the rest of the world too.
https://www.carmag.co.za/wp-content/uploads/2018/11/raptor-advert-800×480.jpg
https://www.youtube.com/watch?v=qCsVCZpr7CI-
The Raptor has a different bumper from standard too. I have seen a couple on the road now – they don’t really stand out compared to the numerous ‘normal’ Rangers that have big tyres & flares fitted.
It will be interesting to see what the US market makes of the Ranger. I haven’t had a drive of one yet (just a few of the competition!)-
Yes, it has to be different. The track is so much wider and the guards are flared out to cover the tyres. You can see how much wider by looking at the side of the headlights.
Raptor
https://d2qak6y1qy86f6.cloudfront.net/medium/gallery/exterior/8/3176/ford-ranger-raptor-headlight-877273.jpg
Standard
https://i.ytimg.com/vi/94xhYiUntgA/maxresdefault.jpg
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(files away for cycling lexicon)
Ass torque: Physical force required to pedal up the next #@$% hill.
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