Why the New Chrysler Ads Suck; The Closing of BBDO Detroit in January.

Jim Brennan

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Have you noticed that the Dodge, Ram, Jeep and Chrysler ads seem to suck? I mean the Jeep “I Live, I Ride, I Am” and the “My Name is Ram, and my Tank is Full” television spots are truly horrible. I guess this is inevitable since some of the most memorable advertising campaigns originated when BBDO and Chrysler started collaborating in 1944!


BBDO closed its Detroit office on January 26th of this year. BBDO Detroit didn’t sign a new contract with Chrysler, and although BBDO works with several other companies, the Detroit office deals exclusively with Chrysler. With no new contract in place, it was forced to close the location. Around 500 employees worked at BBDO’s Detroit office, with most of them laid off.


BBDO provides a number of services to Chrysler – such as dealer training, IT support and customer service management – but is best known for its marketing efforts. BBDO created a number of successful ad campaigns for Chrysler, including the company’s “That thing got a Hemi?” series.

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Jim Brennan

Jim Brennan

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  1. Dr_Dangerously Avatar
    Dr_Dangerously

    Oh Chrysler, our hears will go on for you.

    Reply
  2. ZomBee Racer Avatar
    ZomBee Racer

    "That thing got a non-hemispherical wedge motor with a misapplied and now shark-jumped moniker?"
    I'm sorry, but I was pissed when Daimler-Chrysler decided to kill the goose and cash their legacy in for a few extra sales. A '72 Corolla has got more Hemi than the new Chryslers can ever dream of. I know Hemi. That aint a @#$%&! Hemi.
    And while we're at it, R/T does not belong on an SUV or a minivan. EVER. Stupid assmunchers.
    "Mopar; making our fans cringe, one generation at a time."

    Reply
  3. Maymar Avatar
    Maymar

    I'd hold off on saying R/T doesn't belong on any SUV or minivan, but Dodge hasn't built that vehicle yet. Of course, anything properly R/T worthy would just end up with an SRT badge anyways.

    Reply
  4. ZomBee Racer Avatar
    ZomBee Racer

    Durango R/T & Caravan R/T.
    The SRT badge came about because they had watered down the once-mighty R/T moniker with crap like this.
    <img src="http://pics.hoobly.com/full/199TWCODOB2FCQKSGG.jpg&quot; width="500">
    <img src="http://www.autointell.com/News-1999/october-1999/Dodge_caravan_RT.jpg&quot; width=" 500=">
    <img src="http://www.allpar.com/photos/shows/SEMA-2007/caravan-rt.jpg&quot; width="500">
    Yes, these are TWO of the Caravan R/T concept show cars I am aware of, because you know, they weren't 100% sure it was hideous enough the first time.

    Reply
  5. Maymar Avatar
    Maymar

    See, fi those both had the pah! to back up the looks, I'd support a Caravan R/T. I still support a Caravan R/T in theory. That Durango, on the other hand, was sort of lame.

    Reply
  6. ZomBee Racer Avatar
    ZomBee Racer

    Durango R/T & Caravan R/T.
    The SRT badge came about because they had watered down the once-mighty R/T moniker with crap like this.
    <img src="http://pics.hoobly.com/full/199TWCODOB2FCQKSGG.jpg&quot; width="500" />
    <img src="http://www.autointell.com/News-1999/october-1999/Dodge_caravan_RT.jpg&#39; width="500" />
    <img src="http://www.allpar.com/photos/shows/SEMA-2007/caravan-rt.jpg&quot; width="500" />
    Yes, these are TWO of the Caravan R/T concept show cars I am aware of, because you know, they weren't %100 sure it was hideous enough the first time.

    Reply