In all the hoopla presently surrounding Tesla, what with it paying back its government loan early, Consumer Reports dreamy-eyed review, and sales supposedly beating the gas-powered competition – for a single news cycle at least – very little has been made over the fact that people are calling the front cargo hold on the Model S the Frunk. I think something needs to be done about that.
There are a whole bunch of automotive nicknames that have stuck – three on the tree, broadie knob, dagmars (go look that one up, growwwwl), and the Hofmiester Kink among them. All of those have rightfully earned their place in the automotive lexicon. And although Tesla seems to be on a roll of late, I want to make sure that the Elon Musk-founded company fails on one point, and that’s bringing ubiquity to the term frunk.
First of all, the Model S isn’t the first car to have a trunk in its nose. In fact, one of the most popular cars on the planet, the Porsche engineered, built for decades Volkswagen Type 1 put its engine in back and its secured storage under its curvaceous front boot lid. Others, Porsche’s own 356 and 911, Chevy’s Corvair, Simca Imps, Fiat 500s, 600s, 750s – hell, most of their older number-based models – all kept their junk in the trunk. . . in the front.
None of them anointed this feature the frunk, and I am thankful for that small favor. Frunk you see, is not a good word. Trunk is a good word – it has precedence. Boot is a good word should you live under the watchful eye of the British Monarchy. I wonder, had Tesla seen its fortunes rise on the British Isles rather than the far sunnier climes of California, would proponents call the forward storage compartment the froot?
Here’s the thing, I’m sure you share my distaste for frunk and would like to see this particular portmanteau follow other recent attempts at expanding our global vocabulary such as Shizzle, Cray, Pronado, and Justin Beiber into history’s dust bin. All it takes is a concerted effort on all our parts to never use it again.
Instead, we need to come up with another, far more acceptable term that accurately describes the forward storage facility of cars like the Tesla. I advocate the portmanteau Fold – the combining of forward and hold – which I find far more pleasing than Frunk. What do you think, is there a better descriptor than Fold, or, obviously, Frunk?
Images: CNN Money, TeslaMotorsClub
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