Your tires make up one of the most important aspects of the safety and handling capabilities of your car or truck. Because of that, you’d think people would be pretty brand loyal, either always replacing worn out tires with the OEM selection, or with a favored alternative brand, chosen after much research and deliberation.
The thing of it is, which the exception of some whoop-dee-doo performance cars, especially those that require specific rubber – hello Michelin TRX owners – I see a lot of cars out there with all kinds of brands on them, almost as though some people are just buying by price rather than performance.
Me, I like to pair my cars with tires of the same nationality. That’s why my British cars roll on Dunlop, while the Z will be getting Yokohamas when I replace its rubber. I’m just kidding actually, the Dunlops were well rated for the cars at the time, and I actually currently have Yokohamas on my Chicago-built Ford, which originally came with Italian branded, but Brazilian-sourced Pirellis. What about you, how do you make tire buying decisions, and when you decide, does brand really matter?
Image source: JasonLiebig via Flickr
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