R.A-S.H: The Renault Vel Satis

VelSatis1

In a recent Question Of The Day it was asked whether tall cars should make a comeback. Of course, those of you better versed in reality realised pretty soon that they never went away. To this day you can buy a tall VW Golf Plus, a tall Focus C-Max or a tall Smart ForTwo, or a tall Fiesta, or 208 or Clio or, well, you get the idea.

The thing is, the above are all tall because that’s the only way the package can be made to work. To accommodate multiple full-sized human beings in a space less than four metres long means everybody has to sit upright. Think of these cars as modern successors to the Renault 4, so beloved of tall-hatted Gendarmerie and folk like me who’s legs have integral stilts.

So, little cars have to be tall, SUVs have to be tall, and MPVs have to be tall in order to do what they’re supposed to. What of big cars, though? How about luxury ones? They all tend to be sleek, long and low. People slither into them, recline and then unslither at journeys end. That was the way it had to happen.

Until Renault came along with the ill-fated Vel Satis.

VelSatis2

“Renaults history has been shaped by the constant search for new and better ways to do things…….they were the first car manufacturer to break with accepted standards and create the monospace format. That lead to the audacious and elegant Avantime. And now to the launch of the daringly innovative Vel Satis.”

There will be debate about the monospace thing and who came up with it first, but there’s certainly truth in the statement that Renault have a history of innovation. Unfortunately, innovation doesn’t automatically lead to sales success. The Avantime, which may well end up being covered by R.A-S.H at some point, competed in the not-at-all fiercely contested two-door MPV arena. Literally the slimmest niche in the history of the wheel. The Vel Satis was an altogether more sensible proposition.

“The harder we looked at it, the more we thought that the luxury car was in need of a new approach.”

With two decades of MPV experience already accrued, Renault were keen to take some of the clever thinking that made the Espace so successful and apply it to a sector where design always pretty much followed a common trail.

VelSatis3

“The size of the doors alone, tells you that Vel Satis opens up a new dimension in luxury motoring”

This was a big car by European standards, occupying the same amount of highway real estate as a 5-Series or Audi A6, but standing several inches taller. The big doors gave the packaging game away, here was a car that you step inside rather than sinking into. And, once installed (or perched) things all started to make sense. Passengers sat high, those in the back higher still for a panoramic view through the steep front screen. Because the seating was quite upright, like that of a supermini or MPV there was loads of legroom, and there was headroom and shoulder space in abundance. although it did slightly annoy me that you couldn’t stretch out with your feet beneath the seat in front.

VelSatis4

“The design and interior trim of Vel Satis reflect our determination to combine uncompromising elegance with ergonomic efficiency – everything you need falls naturally and effortlessly to hand.”

Renault interior design was quite artistic during the first part of the decade, and the Vel Satis was a very nice place to be. The materials were good by Renault family car standards and there was considerable attention to detail paid to the finishes. Inlayed walnut marquettry was available in the top-line Initiale model.

And, though you sat upright this didn’t resign you to bus-style discomfort. Vel Satis came equipped with the trademarked “Great Comfort seat” (a world first). This meant huge, articulated armchairs with integrated seat belts and, whatever criticisms the reviewers may have found as regards the ride quality or powertrains, there were few quibbles as to the merit of the seats themselves. There was a broad choice of engines, too, from Nissans VQ 3.5 V6 unit, down through the ranks of V6 and four-pot diesels, to the turbo’d four cylinder petrol at the bottom of the range. None of these made for a slow car; some of them were much quicker than they needed to be.

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“Every sensory component, from soundproofing to smell has been designed to enhance the pleasure and relaxation of everyone on board.”

It really did seem, if the pages full of prose were anything worth believing, that the Vel Satis had all the answers. And never before had a Renault been developed to smell good, in fact usually, after being full of family for mile upon end, a typical Renault had an olfactory signature akin to a Manhattan Dumpster on a sunny day.

The rest of the brochure goes on and on, and on some more, ad infinitum, like one of those charity workers in the street who you know represent excellent and worthy causes, but who are still less likely to make you reach into your wallet than to prompt you to run quickly in the opposite direction. The truth is, as you might have guessed, that Renault were laying it on a bit thick about just how great the Vel Satis concept was. A few dozen pages into the brochure they start back-pedalling and begin to offer justification into what they’ve done and why they did it, as if they were expecting everybody to ask why the hell they bothered.

Initiale

You may recognise styling aspects (albeit in massively diluted form) from the Initiale concept car shown in 1995. Renault say that the Initiale was “greeted as much with surprise and disbelief as excitement and admiration”. The questions on the lips of automotive commenters had been things like “Could a luxury car really be so daring and so luxurious, or would it, as so many concept cars do, disappear back into the realms of improbability?”

Of course, the answer was inevitable. The Vel Satis was only moderately successful, selling far fewer copies, certainly in the UK, than Renault would have liked. The clever packaging ideas seen in the Vel Satis went on to influence precisely zero other manufacturers, although the inspiration for the BMW GT range must have come from somewhere…. Indeed, Renault themselves must have retrospectively seen their conviction in the concept as having been a little misplaced; the Renault Samsung Lattitude that went on to fill the shoes of the Vel Satis in most markets, had none of its avante-garde and contentious aspects.

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In the future it seems that Renault might be a little less cavalier about “….extending the frontiers of the possible in saloon car luxury”. As somebody interested enough in vehicle design to have taken a four-year degree course studying it, I yearn for imaginative, forward-thinking design to come back and usurp the current trend towards parking-lot presence, superficial flashiness and look-at-me lighting.

I’m unlikely to ever hold the keys to one of these, but the brochure is safely locked away.

(Disclaimer:- All photos were taken by the author and are of genuine original manufacturer publicity material, on my bathroom floor again. All copyright rights remain in the possession of the manufacturer, who have temporarily put most of their imaginative design ideas on hiatus)

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22 responses to “R.A-S.H: The Renault Vel Satis”

  1. Jay_Ramey Avatar
    Jay_Ramey

    I think they were really on to something (or on something), but basically these just came out a decade too soon, because we now have the Ford S-Max and similar stuff. I think the problem it ran into is that if you're going to spend that much on a car that big, that car is going to be an E-klasse or something, not a big French MPV without sliding rear doors. Or 3 rows of seats.
    Compared to the Avantime though, there actually WAS a market for this.

    1. Rust-MyEnemy Avatar

      Yeah, it's hard to deny that the Vel Satis was going into battle with one arm tied behind its back, through the simple expedient of being a Big French Car, which was fine twenty years ago, not so much since German machinery looked so good on finance….

      1. Jay_Ramey Avatar
        Jay_Ramey

        By the way, I can't believe that the Citroen C6 has already left production. Seems like it just came out not too long ago.
        Time flies when you don't really get something in your market in the first place.

      2. Vairship Avatar
        Vairship

        It didn't help that it looks like an enlarged Clio. If they'd stuck with the Initiale looks, it might have had enough presence to be a winner.

  2. mdharrell Avatar

    In Latin, the name means "or enough." It's difficult to come up with a flattering interpretation.

    1. Rust-MyEnemy Avatar

      Enough? Quod erat demonstrandum!

      1. mdharrell Avatar

        Ah, but VEL is pretty much exclusively used for the disjoining of alternatives, so the full name would be:
        "[Either] Renault or something sufficient."
        I suppose one could strain to claim that, in contrast, the Renault is much more than sufficient, but that's not really how it reads.

  3. david42 Avatar
    david42

    Do I understand this right: In spite of all the focus on passenger comfort, the back seat occupants couldn't put their feet beneath the front seats???

    1. Rust-MyEnemy Avatar

      Yup. Unless you had toes like wafers. Miles of legroom, but you're out of luck if you try to find extra space for your toesies.

  4. Peter Tanshanomi Avatar
    Peter Tanshanomi

    I really like it, but it doesn't have that middle-finger-in-the-air quality big luxo sedan buyers are usually striving for.

    1. Rust-MyEnemy Avatar

      Yup. Nice people bought Vel Sati. That was probably part of the problem.

      1. mdharrell Avatar

        The exponents of Latinity lost the battle over Prius, but I'll make my stand here. The plural is also Vel Satis.

  5. bhtooefr Avatar
    bhtooefr

    Really, this wasn't that new of a concept, although the new part would've been that the vehicle didn't have more ground clearance.
    I mean, the Range Rover is really the same sort of vehicle when used in its natural habitat. Or you could go newer, with a Mercedes ML-Class.
    It's just that this actually did it on a FWD car platform, rather than as an SUV.

    1. Rust-MyEnemy Avatar

      I see your point, but I doubt there was any intention of the big Renault zoning in on SUV territory, I genuinely believe that Regie wanted to replace the Safrane with a car that had a real USP you could put your finger on. And they nearly managed it, too, but for being the wrong brand, with the wrong image, competing in a marketplace that didn't really belong to them any more.
      Unfortunately, as you may remember from high school, intelligence doesn't score as highly as image these days….

  6. duurtlang_ Avatar
    duurtlang_

    They seem to have become popular now though. I see them all the time nowadays. With taxi plates.

  7. Slow_Joe_Crow Avatar
    Slow_Joe_Crow

    I vaguely remember these but they are always overshadowed in my mind by the Renault Avantime which took innovative all the way over the top into full on batshit crazy. Therefore my prediction is that the Avantime will be a collector car while the Vel Satis will be the subject of one of those how many are left? articles.

  8. Vavon Avatar
    Vavon

    The idea might have been great, however (in my opinion) the looks weren't!

  9. Maymar Avatar
    Maymar

    It's one of those things that I feel like I'd want until I actually drove one. And then it'd be like a Nissan Murano you didn't have to climb into (which is to say mostly good, but sort of cheap and nasty inside once used).

  10. skitter Avatar
    skitter

    I immediately thought of the Initiale, remembered I loved it, but couldn't remember the name. What a missed opportunity to move ahead of the Avantime and Citroen C6 in my own deeply important car rankings.

  11. Rover 1 Avatar
    Rover 1

    After the 25, Renault really lost their way with big cars didn't they? But then so did Ford Europe,GM Europe,Peugeot, Rover, Lancia and Alfa Romeo. Maybe 'Ronin' did capture a high point in the history of the European car.

  12. Guillaume Avatar
    Guillaume

    I've driven this car years ago. Compared to an E class or any competitor of that time, the real difference was about the seating : you felt like you were in an armchair, and with so much space. Comfort was just amazing. It felt like they designed these seats to be the best possible and then draw the rest of the car around in. Shame that the outside package wasn't so attractive.