Royal Enfield introduced a program called Build Train Race. The idea is to get people interested in Flat Track racing. And to do this, the bike maker has given four riders the opportunity to build up their bikes, train, and then race. And this is a real race that actually aired on NBC Sports between heats of the pro-level Flat Track events.

Royal Enfield focuses on Flat Track with its Build Train Race program

The bikes all look awesome. These riders look like they had a great time. And the program is a cool way to get more eyeballs on this sport. Also, the black and gold livery on Melissa Paris’ #13 bike is excellent. Congrats to her for finishing the race in second place. A big congrats as well to race winner Jillian Deschenes. Really though, congrats to everyone involved. They set out to build, train, and race and they did just that.