Last Call: It’s all about branding

Christopher Tracy

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@pielcanela was t-boned in their Nissan and shared a picture of the aftermath of their arm on Twitter. It ignited a thread of others sharing their arms being “branded” by their airbags deploying the auto manufacturer logos to their arms rapidly. All of the major brands are there: Acura, Buick, Chevrolet, Honda, and numerous insistence of Nissan.

https://twitter.com/pieIcanela/status/1499787700743856133

“It’s always the f#$king Altimas.” Made me laugh way too hard…

Last Call indicates the end of Hooniverse’s broadcast day. It’s meant to be an open forum for anyone and anything. Thread jacking is not only accepted, it’s encouraged.

About

Christopher Tracy

Christopher Tracy

Chris works in marketing by day and writes offroad automotive pieces by night. Chris is the producer/cohost of the Off The Road Again Podcast. A dad trying to get his kids outside more. IG: @overlandingdad.

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9 responses to “Last Call: It’s all about branding”

  1. Batshitbox Avatar
    Batshitbox

    NSFW ALERT!

    If you follow that twitter link don’t scroll down looking for the pic. Surprise boobies*. Also no pic of… Brandon?

    *Which are great and everything, but NSFW

    Reply
  2. Sjalabais Avatar
    Sjalabais

    Almost a reason to sign up to Twitter. Didn’t find anything on the link either.

    But…note how the principle, minus the branding, has been employed in advertisement as early as 1974:

    Reply
    1. Batshitbox Avatar
      Batshitbox

      By internet logic, in order to see the pic of a slightly, and amusingly, bruised arm you need to opt to view it because, “The following media includes potentially sensitive content.”

      Reply
    2. OA5599 Avatar
      OA5599

      Dagmars go back farther than that.

      Mileposts in Design: Cadillac’s “Dagmars” – An Intimate Look At Their Origins, Development and Namesake

      Reply
      1. Sjalottabesaid Avatar
        Sjalottabesaid

        Haha, thanks for an enlightening read, but it wasn’t the Dagmars I was concerned with here.

        Reply
      2. Lokki Avatar
        Lokki

        Yeah it’s so weird how prudish people are these days yet at the same so libertine.

        I saw (but didn’t actually watch) a show on NetFlicks which contained a segment about what’s-its-name Jenner, the Transexual. The show preview contained a warning for parents et al:

        “Caution – portrays nudity, violence, and tobacco.”

        I was struck by the fact that we live in a society that does shows about changing one’s sexual orientation and is perfectly okay with discussing and displaying that, yet requires a nipple display caution and which also puts smoking on the same level of danger to society as violence.

        I thought it an amusing display of cognitive dissonance, I am outside the norm, so I may be wrong by your standards.

        Yeah it’s true – I AM a Neanderthal in my attitudes, but then I had my DNA analyzed and (seriously) I have more Neanderthal DNA than 94 percent of people tested, so I was born this way and you can’t judge me. .

        Reply
        1. Sjalanderthaler Avatar
          Sjalanderthaler

          Haha, we go from airbag branded arms to Neanderthal DNA in one swift swipe – lovely!

          I can assure you that the rest of the world is laughing long and hard about these quirks of the American mind. There’s nipples and nudity as the great danger to a pure mind, but pop culture revolves around murder and dismembering people. Then there’s the idea of freedom and liberty, but a huge chunk of the population never gets access to basic quality education and health care. And, to get back to cars, it’s V8 and low-gas-prices-heaven, but an American company pretty much took the lead for EVs, somehow.

          It’s a weird and fascinating place full of contrasts and everyone can choose to see what they want and get it confirmed. At least that’s what I can boil it down to in a reasonably short blog comment.

          Reply
  3. Batshitbox Avatar
    Batshitbox

    A friend of mine had a Honda Wing embossed on her thigh after a motorcycle crash. Stayed there a surprisingly long time.

    Reply
  4. OA5599 Avatar
    OA5599

    Quality work here:
    https://www.corvetteforum.com/forums/off-topic/2411848-i-branded-myself.html

    Picture won’t come up for me from the link, but it should be this one:
    https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSri4OgL72MqcLdxiNLH2KcoAPVgJ_tY2-xcQ&usqp=CAU

    Reply