Land Rover looks to hydrogen for help in zero emissions goals

By Jeff Glucker Jun 15, 2021
defender fcev

Jaguar Land Rover has a number of goals laid out ahead of it, and one of those happens to be a lineup with zero emissions by 2036. To reach that, JLR is looking beyond battery electric vehicles and on to fuel-cell equipped machines. We’re talking about hydrogen here, and it’s a surprising move. Still, the possibilities of hydrogen fuel-cell-powered vehicles are intriguing if we can get past that bit about the lack of infrastructure.

Land Rover is building a concept Defender which will utilize a hydrogen fuel cell for power. It’s part of an engineering program called Project Zeus. And it makes a bit more sense if you believe, like Land Rover, that hydrogen vehicles and fueling stations are poised to hit major milestones in the coming years.

Per a group called the Hydrogen Council, FCEVs will hit 10 million vehicles by 2030. And the number of filling stations will rise to 10,000 across the world in that same time. It makes sense that both would rise together, of course, because you can’t have all those vehicles on the road without the means to keep them moving.

Still, the amount of stations available right now is low. According to the International Energy Agency, there were 470 stations in operation across the globe at the end of 2019. That’s a healthy 20% jump compared to just one year prior. Korea is increasing its amount of stations, as are Germany and Japan, but the US is moving slowly to add more. It costs a lot to have them installed, so gas station owners aren’t quick to make the move to add hydrogen to the list of their available consumables.

Regardless, hydrogen does make sense once it hits at a certain level of scale. The technology is more easily scalable compared to battery electric vehicles. Instead of adding more batteries, which adds tremendous weight, you make the size of the hydrogen tank larger to hold more fuel. The motors stay the same size. Scale this up to the level needed to power ocean-going cargo ships, passenger and cargo trains, and perhaps semi-trucks, and perhaps then hydrogen will start to make more sense at a passenger car level as well.

For now, it doesn’t make much sense outside of a few markets. Maybe by the time Land Rover is done testing with Project Zeus, the hydrogen picture will be a little brighter…

By Jeff Glucker

Jeff Glucker is the co-founder and Executive Editor of Hooniverse.com. He’s often seen getting passed as he hustles a 1991 Mitsubishi Montero up the 405 Freeway. IG: @HooniverseJeff

5 thoughts on “Land Rover looks to hydrogen for help in zero emissions goals”
  1. The hydrogen idea is interesting, but it takes a ton of energy to make. The prize is to use it as a medium of storage for otherwise unutilized carbon-free energy. There’s not much of that rattling around at the moment, and getting that online is extremely expensive.

    1. Agreed, with economies of scale and the momentum EVs enjoy right now in mind, it seems odd that several companies put their money on hydrogen. Hyundai, at least, can afford to be a leader in both areas. Even a few governments have recently held speeches, signed a few intentional deals and went on to eat cake with lobbyists. I am not seeing hydrogen have the breakthrough the above lobbying group says is coming. It’s like asking the United Chocolate Manufacturers Group whether cocoa and sugar intake makes you happy…

      1. The answer is that shipping is going to be the big driver of hydrogen tech and production to replace heavy fuel oil. If the fuel is around, then other stuff might start using it.

  2. Good ol’ hydrogen. I can vividly recall a “research” paper (notice the quotes, ’cause 10 year old GTXcellent really didn’t do much of a research paper – but then again, 20 year old GTXcellent wasn’t very good at research papers either) from back in 4th grade on hydrogen powered vehicles being the future of the automotive landscape – I was in the 4th grade in 1985!
    In 35 years we’re still in roughly the same place – is this really the future?

    1. “Hydrogen is the fuel of the future… and always will be.”

      Pessimistic takes aside, though, I am intrigued by the fact that at least a few big names (Toyota probably chief among them with the Mirai) are investing significantly in hydrogen; I’ll be really interested to see whether we get the breakthrough we need to make it feasible, but I tend to agree that heavy freight is likely to pave the way.

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