As Mercury rolls to a halt this summer, could this concept have saved Mercury from its fate joining Pontiac, Saturn, Hummer, Oldsmobile, AMC,… and so many other automotive marques? Automotive Traveler’s Rich Truesdell ponders this question while RM Auctions offers this and many other Ford Concepts at their auction set to take place in Monterey August 12th through the 14th. Read more after the jump….


Author and columnist Rich Truesdell remarks about this particular concept this way:

In the dark room that is Detroit’s Cobo Hall, I sat among 6,000 other journalists watching the Mercury Messenger roll onto the stage as part of Ford’s 2003 North American International Auto Show press conference. My first thought was, “Damn, this light-blue, two-door coupe was exactly the kind of car Mercury was crying for to help distinguish itself from the Fords that all its models were cloned from.” In its proportions, I thought it bore more than a passing resemblance to another Ford concept: 1963’s Ford Cougar II.

Read the rest of the article at Automotive Traveler. If you want to take a look at the other Ford Motor Company concepts offered by RM Auctions, follow this link!