Hooniverse Obscure Muscle Car Garage – The 1964-70 Acadian Beaumont SD

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Welcome to the Hooniverse Obscure Muscle Car Garage, a regular feature which aims to expand the notion of what a muscle car is, and to discover hidden treasures while doing so. General Motors Canada produced a few rather unique vehicles during the 60s, specifically for their customers who lived in the great white north. Full sized Pontiacs looked virtually the same as those built for the US, but were built on Chevrolet chassis and powered by Chevrolet engines. They had unique model names like Laurentian, and Parisienne. The Chevy II was built with different trim, a Pontiac-esque grill, and renamed the Acadian. However, the subject of this posting is the mid-sized offering called the Beaumont, and during muscle car period of 1964-1970, Pontiac offered a performance version of the Beaumont that offered something different. Introducing the Beaumont SD.

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The Beaumont was introduced for the 1964 model year as the Acadian Beaumont, and it utilized the new Chevrolet Chavelle body and drivetrain. The major styling difference between the Chevelle, and the Beaumont is the Pontiac inspired split grill, distinctive tail lamps, and the use of pontiac wheel trims. The interior utilized the Pontiac Tempest instrument panel, and door trim. Almost any engine and transmission combination that was available for a Chevelle, was available for the Beaumont. As with the Chevelle SS package, the Beaumont could be ordered as a Beaumont SD (For Super Deluxe, not Super Duty as many magazined of the day published). Though they were sold through Pontiac dealerships, there is little reference of mention of the nameplate Pontiac in the manual or instruction booklet.

Cummings

For 1966, the Beaumont was based on the all-new GM intermediates, and car became a make in its own right by not using the Acadian name. The SD became more of a hybrid combination, with Chevelle SS and Pontiac GTO elements combined in one package. In 1967, with big block muscle cars popular on both sides of the border, the Beaumont could be equipped with Chevy’s 350-horsepower, 396-cubic-inch V8 along with a Muncie M20 4-speed manual transmission. However, the SD396 didn’t offer the 396/375 like its American counterpart.

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For 1968, the Beaumont was once again re-designed, adopting the sloping rear look of the Corporate GM Intermediates, while becoming less distinctive. The changes between the Beaumont and it’s Chevelle twin were subtle, as only the Grill and tail lamp lenses were changed. GM Did continue utilizing the Pontiac LeMans dashboard, to give it a distinct Pontiac flavor. The SD was still available with the 396, 4 Speed combo, so it was still quite a performer. By 1970, the trade laws were relaxed; the unique Beaumont became superfluous and was discontinued.

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This is really nothing but a Canadian Cousin of the Chevrolet Chevelle, and in it’s hottest form, it can compete with any muscle car from this time frame. However, I think it’s also obscure enough that it belongs in the Obscure Muscle Car Garage. Tell me what you guys think? Of course it’s muscle, but does it follow the guidelines I set up for this feature? Let me know.

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Read Rich Truesdell’s excellent article on the 1967 Beaumont SD396 at Automotive Traveler.

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Please Note: All Images are screen grabs from around the web. If you want credit for any image, please let me know in the comments section. Thank You!

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17 responses to “Hooniverse Obscure Muscle Car Garage – The 1964-70 Acadian Beaumont SD”

  1. Rich Avatar
    Rich

    It's a bit unsettling to look at because we're so familiar with the Chevelle and GTO. "Hey look! Sylvester Stallone! Wait…umm..is that…I think it's him….noooo, that his brother Frank."

  2. PushrodRWD Avatar
    PushrodRWD

    These are great cars. I love the fact that they a familiar but yet different enough to stand out. Sort of the same thing that make Australian cars so cool. Although these are more familiar looking than the Aussies. The 65-67 are cooler looking, in my opinion. The also look more like a Buick.
    I know I'll be spending some time looking at these online.

  3. racer139 Avatar
    racer139

    To bad they never offered the beaumont with the ohc-6 in 66. If they made it possible I would want one identical to the 65 pictured above.

  4. Batshitbox Avatar

    So, by 'obscure' we now mean 'Canadian'? I've never lived in Canada, but aren't these just as common as a Tempest would be in the States or are they obscure even in their home turf? You could say the Ford Capri was an obscure muscle car, unless you were in Essex.

    1. Senor Smee Avatar
      Senor Smee

      They're getting pretty obscure here, but saw quite few back in the day. Love the 66-67 Beaumont, like a Chevelle that went to finishing-school, a little more upscale looking.

    2. Devin Avatar
      Devin

      Depends entirely on where you are, and who had the most popular dealer in town, but I've certainly seen significantly more Chevelles than Beaumonts. I think the only weird Canadian exclusive that I see frequently is the Meteor.

      1. BlackIce_GTS Avatar
        BlackIce_GTS

        There's a few Mercury M1s around here. I've seen one Beaumont, maybe.
        I assume we're talking pre-1970? Otherwise it'd be Pontiac Tempests* or something.
        *It's a Corsica:
        <img src="http://t.imgbox.com/acbZ9LoX.jpg&quot; alt="image host"/>

  5. thomasmac Avatar
    thomasmac

    I have always liked Beaumonts, my Chevelle was built right alongside them in Oshawa! Definantly something a little different, I would hate to try and find the correct trim for one….

  6. 1slowvw Avatar
    1slowvw

    I am an Acadian. Does that qualify me to be an owner of one of the remaining Acadians? I'll have to look into this.

    1. Senor Frog Avatar
      Senor Frog

      Don't you mean "a cajun?"

    2. Maymar Avatar
      Maymar

      You probably have to take a test to see just how Acadian you qualify as. The most Acadians get the SDs and whatnot, while everyone else gets one of these;
      <img src="http://farm5.staticflickr.com/4087/5073178773_523549dbf7_z.jpg&quot; width=500 /img>

  7. Mad_Hungarian Avatar
    Mad_Hungarian

    I believe the reason why " there is little reference of mention of the nameplate Pontiac in the manual or instruction booklet" is that technically, these were not Pontiacs, they were a separate make. Just like the Monarch, which was sold by Canadian Ford dealers but was considered its own make, not a model of Ford.

  8. joedunlap Avatar
    joedunlap

    Ive known of this aberration since I was a kid in the 60s, and they certainly are unique enough to be an attention getter. What Ive never heard is any kind of explanation of the reason for GM doing this. Why cross pollinate your company brands/names/vehicles, especially when they are just a few miles away. Perhaps one of the Hoonitariat knows the answer?

    1. Maymar Avatar
      Maymar

      Part of the reason, as Jim alluded to, was that until '70 or so, there were trade tariffs between Canada and the US (although as part of the commonwealth, I'm pretty sure we didn't tax British imports, which lead to Vauxhalls, Rootes Group stuff, and assorted British Leyland products being relatively common). GM was already building cars out of Oshawa, which wouldn't have been taxed, and if all they had were Chevrolet parts, it would've made most sense to throw Pontiac badges on a Chevy and call it a day (we're a tiny market with our ~35 million population, which restricts how much money is spent on us).
      After the free trade agreements were put in place, it was moreso a matter of appeasing the monster of GM dealers. In Canada, for years, we had them organized as Chevrolet-Oldsmobile and Pontiac-Buick-GMC (along with Saturn-Saab-Isuzu, who used to be paired with Passport). As Canadians tend to buy cheaper cars, the Pontiac dealers would almost riot if they didn't get something affordable that Chevrolet dealers were getting. This gave us such winners as the Corsica-based Tempest, the Pontiac Pursuit and Wave (later G5 and G3 after American dealers threw a similar fit), and the entire Asuna brand (so they'd have a Geo-competitor). Given this level of entitlement (especially since huge numbers of Chev-Olds and BPG dealers were right down the road from each other, I'm sure GM Canada were hugely relieved when Pontiac was phased out, and they had the chance to massively downsize their dealer network.

  9. Stumack Avatar
    Stumack

    Just a couple of corrections…the headline should read 1964-69, the Beaumont was discontinued after the 1969 model year. Also, "SD" was Sport Deluxe, not Super Deluxe.

  10. Alan Murfee Avatar

    This is really an awesome work that can be seen here on the old car here. I salute the creativity and efforts of the workman who have done the things here. I am sure the work has been done with proper guidance and safety.

  11. Alan Murfee Avatar

    I really liked the Idea or remodeling the car. One of my friend tried the same. But he got injured because he was not wearing the safety equipments while doing the same in his garage.