The Muscle Car has been a staple of Dodge for quite some time, starting with the 1953 and 54 Dodge Red Ram “Baby Hemi” that has a small but loyal following among the early Dodge fanatics, then burning through the late 50’s with the Dodge D-500, the small yet powerful Max Wedge Cars from the early 60’s, the awesome Hemi Powered bruisers of the late 60’s, and even the powerful 440’s of the early 70’s. There were storied Dodge models throughout this period including Polara, Dart, Charger, Coronet, Super Bee, and Daytona. However, did you know one of the most recognizable Muscle Car Nameplates is actually much older than any of these models? It was a mid year model, introduced in May of 1959, and though it wasn’t at all successful when introduced, that nameplate is still in use today. Introducing the 1959 Dodge Silver Challenger… 
DETROIT–The “Silver Challenger” is the newest edition to Dodge Division’s line for 1959. The “Silver Challenger” features a distinctive all silver exterior color in a metallic “Lustre-Bond”, high baked enamel that may go two or three years before waxing is necessary.
A harmonious interior treatment available only in the new models carries out the silver color theme with a silver metallic vinyl and black Manchu fabric upholstery. The door panels are trimmed in a combination of of black and silver vinyl. Black carpeting gives and added interior luxury appearance to the new model.
The distinctive silver color is complimented by the standard equipment white side wall tires and stainless steel wheel covers. A Dodge crown medallion on the leading edge of the front fenders adds another distinguishing touch to the new Dodge model. The striking exterior design of the “Silver Challenger” is keynoted by arched headlight “eye-brows” which curve inward and downward to the front grill. New taillights–patterned after jet-tubes–and new rear-end “control surfaces” on the fins provide a fleet, futuristic image.
“Silver Challengers” will be powered by either the 135 horsepower Get-Away 6-cylinder or 255 horsepower Red-Ram V-8 engine. Both engines use regular grade gasoline which permits savings averaging 80 cents on each tank of gasoline. The Red Ram V-8, a new engine for the 1959 Dodge line, is designed to extract maximum power out of regular-grade gasoline. It has a piston displacement of 326 cubic inches, and has a 9.2 to 1 compression ratio.
Suggested factory retail prices at the factory, Detroit, Mich., are $2,530.50 for the 6-cylinder and $2,650.00 for the V-8, including delivery excise and handling charges and excluding state and local taxes. Optional accessories that provide added driver comfort, convenience and control features, including swing-out swivel seats, are available on the all new silver model. The “Silver Challenger” model will be launched with a nation-wide newspaper, magazine, radio, and television advertising campaign.










