Hooniverse Asks: What’s your favorite defunct brand?

Jeff Glucker

/comment

Comments

Pontiac had a good run. The automaker was founded way back in 1926. It survived all the way to 2010. The heydays for the brand were most certainly when John DeLorean decided to go against the law of the GM land and offer a large engine for a smaller class of car. Muscle cars were born on that day as the Pontiac Tempest became the GTO.

Thanks to its part in the muscle car revolution, Pontiac remains one of my favorite defunct automotive brands. It’s not necessarily my favorite, but it’s on a top ten list.

I’m curious as to what brands you remember fondly. Do you pine for a Plymouth? Were you sorry to see Saturn sail away? Perhaps you’re eccentric enough to want Ware Steam Wagon to make a comeback?

Either way, you have to have love for one of those automakers that didn’t quite make it to this day. What is your favorite defunct automaker?

About

Jeff Glucker

Jeff Glucker

Jeff Glucker is the co-founder and Executive Editor of Hooniverse.com. He’s often seen getting passed as he hustles a 1991 Mitsubishi Montero up the 405 Freeway. IG: @HooniverseJeff

Leave a Reply

Your email address will not be published. Required fields are marked *

The maximum upload file size: 64 MB. You can upload: image, audio, video. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop files here

59 responses to “Hooniverse Asks: What’s your favorite defunct brand?”

  1. danleym Avatar
    danleym

    https://uploads.disquscdn.com/images/08bc744dbee642ad6188d9f9ec892da22dc2a3a902d69eb0ad71f13f7aa87af4.jpg

    I’m partial to AMC, since I own one…

    https://uploads.disquscdn.com/images/25c2ece1a0c8910f166bcc2efbc56a490c6006c6d8f466fce1a85b60f05e814c.jpg

    And I’ll take Laverda for my 2 wheel answer, since someday I’d like to own one…

    Reply
  2. Victor Avatar
    Victor

    Edsel hands down , I like those quirky cars . https://uploads.disquscdn.com/images/a6b538d67c1f18a2893bf136a4859853399b37cc027514cfa4d86f262b0b39e5.jpg

    Reply
    1. Spin Avatar
      Spin

      people have tried…
      https://www.thedrive.com/news/22994/this-wacky-crown-victoria-turned-edsel-tribute-is-headed-to-auction

      Reply
  3. mdharrell Avatar
    mdharrell

    I don’t have a “favorite” so much as a generally favorable disposition towards eclecticism which… Ooh! Look! That Manic GT is now down to $13,500:

    https://images.craigslist.org/00G0G_b4p07ej4sBc_600x450.jpg

    https://olympic.craigslist.org/cto/d/carlsborg-1971-manic-gt/6867281664.html

    Reply
  4. 0A5599 Avatar
    0A5599

    Does Vector count as defunct yet/again?

    http://www.vectormotors.com

    Reply
  5. Victor Avatar
    Victor

    Style with elegance that was a great design.

    Reply
  6. GTXcellent Avatar
    GTXcellent

    Well, I have a Plymouth and we used to have a Saab and an Oldsmobile so I’m no stranger defunct bands. My favorite – REO Speedwagon
    https://cps-static.rovicorp.com/3/JPG_400/MI0001/332/MI0001332463.jpg?partner=allrovi.com
    Although I don’t think they’re defunct, looks like the boys are still on tour
    Oh wait, not that REO Speedwagon, I meant this one
    https://cdn1.mecum.com/auctions/da0914/da0914-193839/images/da0914-193839_1@2x.jpg?1406845838000

    Reply
    1. 0A5599 Avatar
      0A5599

      That’s an ideal vehicle for Ridin’ the Storm out.

      Reply
    2. mdharrell Avatar
      mdharrell

      Also in the running for Best Lemons Team Name:

      http://www.roadkill.com/wp-content/uploads/2018/10/Gingerman_18-2_1024_0234.jpg

      Reply
  7. Jakub Kdzirski Avatar
    Jakub Kdzirski

    While their cars were complete garbage, it was still great to have a car manufacturer of our own. Dammit I miss the good old Fso. https://uploads.disquscdn.com/images/850bf6f15faa6fd106c0fc6ff2b31282f372b70ae738316f7d9378a1b2a8e817.jpg

    Reply
  8. P161911 Avatar
    P161911

    Panoz. When Don Panoz died, pretty much any hope of the brand reviving died. https://i.pinimg.com/originals/71/d0/b0/71d0b07a0b02f2be9c88655397e54524.jpg
    http://www.classiccarmall.net/wp-content/uploads/Panoz-car.jpg
    https://live.staticflickr.com/4278/35417259152_60549480e1_b.jpg

    Their website still seems to work, but I know that they laid off all the production and engineering staff.

    Reply
  9. Alff Avatar
    Alff

    Lancia

    Reply
    1. mdharrell Avatar
      mdharrell

      Has the Ypsilon officially been discontinued for real this time?

      Reply
      1. outback_ute Avatar
        outback_ute

        Either way it’s still pretty defunct. Was going to say this too.

        Reply
    2. kogashiwa Avatar
      kogashiwa

      Still in zombie-mode, but, yes, agreed.

      Reply
  10. danleym Avatar
    danleym

    https://uploads.disquscdn.com/images/08bc744dbee642ad6188d9f9ec892da22dc2a3a902d69eb0ad71f13f7aa87af4.jpg

    I’m partial to AMC, since I own one…

    https://uploads.disquscdn.com/images/25c2ece1a0c8910f166bcc2efbc56a490c6006c6d8f466fce1a85b60f05e814c.jpg

    And I’ll take Laverda for my 2 wheel answer, since someday I’d like to own one…

    Reply
    1. Batshitbox Avatar
      Batshitbox

      I’ll be selling mine, soon. Under $8K, in Northern California.

      Reply
      1. danleym Avatar
        danleym

        What do you have? Not that I’ll be buying, my not having one is more of not being in the market right now instead of not being able to find one.

        Reply
        1. Batshitbox Avatar
          Batshitbox

          I have an ’84 RGA1000 Jota. Not a highly sought after model, but way more reliable and livable than the early brutes.

          Reply
    2. Zentropy Avatar
      Zentropy

      I vote for AMC as well, since I’ve owned seven (nine if you include Rambler, thirteen if you also include Jeep, as all of mine were built under AMC ownership).

      Reply
      1. danleym Avatar
        danleym

        Rambler and AMC owned Jeep definitely count.

        Reply
    3. Fuhrman16 Avatar
      Fuhrman16

      AMC is my favorite defunct car company as well.

      Reply
  11. Batshitbox Avatar
    Batshitbox

    Gevalt. So many! Is tomorrow’s question , “Which defunct brand deserved to die”? Even that will be hard to suss out. How ’bout, “Which revived marque is or is not living up to the name”? (Alpine? Borgward?)

    I miss the IH Light Line, but it’s encased in amber now, and never gave in to malaise era drek, or model bloat, or too many doors, or fuel injection, or digital clocks, or cup holders. And so on.

    Checker Cab. Diamond T. Crosley. Willys. Austin-Healey. Triumph. Jowett. Hispano-Suiza. Deusenberg. Lagonda. And so on.

    Reply
    1. mdharrell Avatar
      mdharrell

      There can be no such thing as “too many” doors on an IH Light Line vehicle.

      https://barnfinds.com/wp-content/uploads/2013/08/1972-international-harverster-travelall-stageway-airporter.jpg

      I’m with you on Borgward, though. I prefer the originals.

      Reply
      1. Victor Avatar
        Victor

        Give me 40 acres and I will turn this rig around.

        Reply
      2. Victor Avatar
        Victor

        Give me 40 acres and I will turn this rig around.

        Reply
        1. Zentropy Avatar
          Zentropy

          Ha! That phrase brings great memories. My grandfather would often say that when driving his pickup, me on the bench between him and my grandmother. Reaching for the stick shift for reverse, he would jokingly grab my knee instead and whirl it around as if in attempt to find the gear. I miss that man dearly.

          Reply
          1. mdharrell Avatar
            mdharrell

          2. Zentropy Avatar
            Zentropy

            Ha! That’s exactly the tune to which he would say it.

      3. 0A5599 Avatar
        0A5599

        Well, that particular vehicle didn’t have ANY Doors on it. This Shelby, however…

        http://3.bp.blogspot.com/-LnVo2GC8TIA/VYHmEt8pNJI/AAAAAAADv_I/JivHIjNcrek/s1600/1d62b836290843e6387cb2d2b93012c7.jpg

        Reply
    2. Vairship Avatar
      Vairship

      Well, Hispano-Suiza is much smaller than it used to be. And located in Chile now. https://en.yelp.be/biz/garaje-hispano-suiza-santiago https://uploads.disquscdn.com/images/40a17bead684f58e8c8cf595fff8700c051c068ba80d15966088f5802ee097e9.jpg

      Reply
      1. 0A5599 Avatar
        0A5599

        Hispano Suiza never left, It morphed into a manufacturer of airplane components under SAFRAN, but there is an effort underway to bring the company back to the car industry.

        Home

        https://www.hispanosuizacars.com/img/spin_hs.min.png

        Reply
  12. Manxman Avatar
    Manxman

    I agree with you about Pontiac, a brand that was left to rot by GM. Not only for the iconic GTO but also the Bonneville, the first gen Grand Prix and America’s first production mid-engine sports ca r, the Fiero. Rumor has it that the Corvette division nixed the Fiero after the latest updates made it perform better that the Vette at a much lower cost.

    Reply
    1. mdharrell Avatar
      mdharrell

      Maybe tomorrow’s question can be “What’s your favorite brand that was left to rot by GM?”

      So many possibilities, but I’m thinking McLaughlin.

      Reply
      1. Victor Avatar
        Victor

        Saturn ?

        Reply
      2. Troggy Avatar
        Troggy

        Holden?

        Reply
      3. Zentropy Avatar
        Zentropy

        GM gave us many examples of how to screw up a brand, but I wouldn’t say there are many that are worthy of “favorite” status. Pontiac and Olds pretty much suck after the early 70s, and by the 80s, none of the Big 3’s sub-divisions (outside of Cadillac, maybe) marketed anything that wasn’t just a badge-engineered clone of something else. Of all the ruinations in GM’s wake, I’d say Saab was the most significant.

        Reply
      4. Monkey10is Avatar
        Monkey10is

        GM?

        Reply
    2. Zentropy Avatar
      Zentropy

      I’ve never owned a Pontiac, but still very much want one in particular: a ’51 Streamliner. I love the styling of the GM cars of that era, a perspective ingrained in me as my father and I spent many months restoring his ’50 Chevy Sport Coupe. His coupe is a beaut’, but I always liked the fastbacks, and I love the Pontiac’s silver streak trim that runs down the center of the hood and trunk.
      https://i3.wp.com/momentcar.com/images/pontiac-streamliner-1951-12.jpg

      I’m also a fan of the ’62 Catalina Safari wagon, and it marks the last year in which Pontiacs really interest me (at least until the G8 came along in 2008– but it’s really a Holden).

      https://barnfinds.com/wp-content/uploads/2016/04/1962-Pontiac-Bonneville-Safari.jpg

      Reply
    3. Zentropy Avatar
      Zentropy

      I’ve never owned a Pontiac, but still very much want one in particular: a ’51 Streamliner. I love the styling of the GM cars of that era, a perspective ingrained in me as my father and I spent many months restoring his ’50 Chevy Sport Coupe. His coupe is a beaut’, but I always liked the fastbacks, and I love the Pontiac’s silver streak trim that runs down the center of the hood and trunk.
      https://i3.wp.com/momentcar.com/images/pontiac-streamliner-1951-12.jpg

      I’m also a fan of the ’62 Catalina Safari wagon, and it marks the last year in which Pontiacs really interest me (at least until the G8 came along in 2008– but it’s really a Holden).

      https://barnfinds.com/wp-content/uploads/2016/04/1962-Pontiac-Bonneville-Safari.jpg

      Reply
      1. outback_ute Avatar
        outback_ute

        I was wondering why Pontiac and not a Chevy/Olds/Cad fastback – the streak would do it. I saw a wagon of that era the owner had a Frigidaire badge on the back because the streak plus big chrome handle on the side made it look like a fridge door.

        I’d find a spot in a hypothetical 500-car garage for a 1960 Pontiac.

        Reply
  13. Tomsk Avatar
    Tomsk

    Oldsmobile, hands down. They built so much cool and innovative stuff (admittedly a lot less of it near the end) that it’s hard for me to pick a favorite.

    Reply
  14. Victor Avatar
    Victor

    Style with elegance that was a great design.

    Reply
  15. Victor Avatar
    Victor

    Oldsmobile made fine vehicles , Lansing Mi. produced this fine group .
    https://uploads.disquscdn.com/images/21ec2dfb71dc3875ee9f68dfd1eddcb09d214129e6b155756db7d17c5f7ba388.jpg

    Reply
  16. ptschett Avatar
    ptschett

    Thinking back to cars I grew up with…
    Mercury is up there for me. My grandmother’s 2nd-to-last car was the ’73 Cougar she drove from new to about 1990, which became my parents’ backup car for a few years, and then was my wheels soon after I turned 14 (as one simply does in a state half the land area of Germany but averaging out to 10 persons per square mile.)

    A fair part of my childhood was spent in Pontiacs and Oldsmobiles too. The ‘not your father’s Olds’ ads annoyed me because my dad’s Olds that he misses to this very day was a ’68 4-4-2 Sport Coupe (B-post body) and it was patently obvious that a Quad4-motivated wrong-wheel-drive GM10 wasn’t comparable… but my grandfathers both had brown traditional Oldses (a G-body Cutlass coupe for my mom’s dad, a ’72 Ninety-Eight sedan for my dad’s dad) in that era representing more what the ads were getting at. My mom’s sister who lives closest to my parents had a 6000STE (very much like the Century T-type we had) that was followed up by a dustbuster Silhouette. My dad let go of the ’57 Pontiac Star Chief convertible he had for maybe a year or two in the late 80’s, but he’s kept the ’70 GTO convertible he bought after that.

    Reply
  17. Tank Avatar
    Tank

    I’m really having a tough time choosing. I’m either between Pontiac, Mercury, or Buell.

    Honestly, They were great bikes and Harley screwed them over hard.So yeah, Buell .

    Reply
  18. Zentropy Avatar
    Zentropy

    My great uncle restored a ’54 coupe a few years before he passed, and my father and I enjoyed frequently dropping in on his workshop during the process. I never had a particular fondness for the marque, but my love of my uncle endeared me to that car. He finished it in black/white, and like the car in the photo above, it looked smartly regal sitting on whitewall tires.

    Reply
  19. neight428 Avatar
    neight428

    Brother Jeff beat me to it…
    https://uploads.disquscdn.com/images/8ee3c5f7ae40ae606104044fef67f6856d6bed81e007fb277131ab5aad5418f8.jpg

    Reply
  20. neight428 Avatar
    neight428

    What Pontiac had become deserved to die, but it was a parts bin Chevrolet/Oldsmobile puppet after ~1980.

    Reply
  21. fede Avatar
    fede

    I’m just a bit biased here, but DeSoto. (I’m not sure but I think it was created directly as a division or chrysler, or was it ever it’s own independent brand?)

    https://uploads.disquscdn.com/images/909afec4761b9e33fc57993624cf052fc58c521fe2c31d835f3aa5b3919bf336.png

    Reply
    1. Zentropy Avatar
      Zentropy

      Good call. It was always a Chrysler division. My fave is the ’55 hardtop, arguably one of the best looking cars ever.

      https://yupyi.com/images/listings/2018-05/undefined-1525785638-866-e.jpg

      Reply
      1. fede Avatar
        fede

        I had never seen this model before, it really looks great

        Reply
        1. Zentropy Avatar
          Zentropy

          The mid-50s Chryslers, Imperials, Dodges, and DeSotos are gorgeous. The Plymouth was comparatively frumpy, but still nice.

          Reply
          1. outback_ute Avatar
            outback_ute

            Can’t go past the 55-56 Imperial/300 front end IMO.

  22. Vairship Avatar
    Vairship

    Even their logo was stylish and sleek https://images.fineartamerica.com/images-medium-large/studebaker-emblem-eric-monse.jpg

    Reply
  23. Rover 1 Avatar
    Rover 1

    Rover.
    Although of course it still lives on as it’s former sub brands, Land Rover and Range Rover, now partnered with actual Rover’s former arch rival, Jaguar. Tata still own the brand so it may yet return.

    https://i2.wp.com/mint2me.com/wp-content/uploads/2013/04/Rover-TC-fr.jpg?resize=650%2C488

    Reply
  24. Scroggzilla Avatar
    Scroggzilla

    Now, more than ever, the world needs a Super Snipe https://uploads.disquscdn.com/images/77ae00b230a3f9116c507468b4da2dbac11c96288e72f2b173217da18ccbdb4d.jpg

    Reply
  25. salguod Avatar
    salguod

    I miss Olds and Pontiac, but I always had a soft spot for Saturn. GMs long standing tradition was to conceive a great idea, release a budget restrained mediocre version of it and then get it right after everyone had moved on and then kill it. See Fiero, Alante etc.

    With Saturn, they got it right out of the gate. A solid product with clever marketing and stellar customer service. They then beat the excellence out of it for the next 15 years or so until it was nothing more than another GM division.

    Reply
  26. Wayward David Avatar
    Wayward David

    https://uploads.disquscdn.com/images/97b9f7fbcc2a19e0ef52b6711636d3fabc05fa1024bca6010449421d76ad7e03.jpg

    Reply