This is the all-new BMW 7 Series. It takes the current family design language and applies it to the big luxo sedan. All this does is amplify a whole bunch of things that, in my opinion, look ridiculous. The split lighting in the front is odd. The blue touches look silly. Looking at the trunk smashing down into the rear bumper is not graceful. And of course, there is the treatment of the grilles. What this new 7 Series does is serve to make you look back fondly at any Chris Bangle-era BMW, and pine for the cars before that time period as well.
Now, I’m not some fool whose mind is rooted in the past. Sure, I like old cars. But I also enjoy a whole bunch of new stuff too. Genesis is crushing its designs right now, as is Kia at the moment. The newest big Range Rover looks excellent inside and out. And even newcomers Lucid and Rivian are making cool things.
But this newest 7 Series absolutely makes me think of the better design days of past BMW models. The interior of the new 7 certainly looks fantastic. But the outside? No thank you.
What other currently fresh cars make you conjure up fond memories of older design iterations?
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