Classic Captions – The 1957 Plymouth Belvedere Edition

Welcome to the Hooniverse Classic Captions Post, and it’s that time of the week in which this feature appears, so let’s review the premise; I search for images that were used by the car companies in their print advertising, dealer displays or brochures, and it is your job to provide a humorous caption that is some how tied in with the image. I’m starting to get sick of Winter, so I thought I would brighten things up a bit, but we will get to that in a moment…

Last time we had an image of a Chrysler on a Ski Slope, and the participation rate was awful, and I wonder if it because I’m using vintage images… anyway, let’s review last week’s entries. Our runner up comment came from one of our regulars, PotbellyJoe ★★★★★, and it was a little on the weird side: “Shit, it’s your crazy aunt, she must have been following us. Damn, why did I have to buy such a unique vehicle. Get low, get low Susie. We’ll have to ski our way to safety.” See what I mean by weird? But there was one caption that you all liked a bit better…
And the winning comment was from one of our regulars, smalleyxb122, and he tried to remind us of another Chrysler Product: “…and she began to wonder what it would be like if her Chrysler had skis. She approached the people at Chrysler with the idea, and it was dismissed as purely a flight of fancy.
Seven years later, when Chrysler introduced the Sno Runner, she remembered the thought, and brought suit against the automaker. They reached a settlement entitling her to a percentage of the profits.
She thought a share of the profits was fair enough, until she found out that the Sno Runner was sold at a loss, and with each sale, she owed Chrysler two dollars and some change as her share of the negative profits.
Mercifully, the Sno Runner was only sold for 4 years, but legend has it that Nancy still owed Chrysler fourteen dollars at the time of her death in 1986.”
The Chrysler Sno-Runner has been featured here on the Hooniverse Before, and you can read about it here. Thanks for reminding us smalleyxb122 and congratulations on winning this week’s Caption Contest.
It’s now time to take a look at this weeks entry, and once again I dive into the Flickr Account of Alden Jewell. This ad is for the 1957 Plymouth with the guy telling the audience that he is no millionaire, but the Plymouth is his. This was part of the infamous Plymouth Tag Line when these cars were introduced exclaiming “Suddenly, it’s 1960!” One thing I have noticed with this particular ad image is that if you take the car away, it really doesn’t look dated. Yes, I think this particular advertisement was perfect for the period, and I really think it was a great way to sell a relatively mundane sedan… So, would you have ever thought of a more appropriate tag line? (You can see the full ad here)
You have the next five days to come up with a great caption. The editors will deliberate on the merits of each entry, and after contemplating our own caption, and we will pronounce a winner. So, get to work and create you’re own caption for this very appropriate image.
Photo Credit: Alden Jewell’s Flickr Photostream