2015 Chicago Auto Show: I Feel Sad For This Chevy SS

Lonely Chevy SS
This poor Chevrolet SS.
This is the dark corner of the hall. It’s the far end of the Chevy booth. It’s near a row of vending machines.
This poor SS. It’s all alone. It’s neglected.
It’s… a metaphor for the car itself. Get a good look at this car, because you can bet that it’s never coming back. 10 years from now, the version equipped with magnetic ride and a manual gearbox will be a wild unicorn on eBay and Craigslist. If you can afford one, buy it. Then love it.
I need to go rescue this one from the show floor, find an empty parking lot, and snow drift the car until we’re both in a better place.
[Image copyright 2015 Hooniverse/Jeff Glucker]

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  1. Kamil_K Avatar

    Sign. I'm baffled by it isn't selling. Must be the price.

    1. topdeadcentre Avatar

      No advertising that I've seen. No market positioning. No buzz. It all adds up to no sales.
      Also, bad name choice. You can't go to your Jewish grandmother and proudly say "Hey Bubbeh, I bought a Chevy SS!", because of the history of those initials. Chevrolet honestly couldn't think of a better name for it?

  2. neight428 Avatar

    It is most definitely the price. Not sure if there are any discounts to be had, but MSRP lines up with a 335i. There aren't that many people that want a cool car at all, much less that mny that could enumerate the merits of the SS over a well equipped BMW.
    Had they made one in 1SS Camaro trim around $30K, I would own one today.

    1. Peter Tanshanomi Avatar
      Peter Tanshanomi

      I don't think that $46K is a bad price for what you get.
      But I am more likely to wake up to find Putin's face tattooed upside-down on my belly than spend that kind of coin on a new car, so who the heck cares what I think.

      1. neight428 Avatar

        That seems to be the problem. The only people that think the price seems comparatively reasonable are people that wouldn't spend the money themselves.
        I'm not inverted Eastern-Euro strongman tattoo away from spending that kind of money on a car, but I'm not that close (in the car cost spectrum) either. What I see in the SS is ~$10k worth of options that I could live without if they would give me the basic chassis with a basic interior. Still too many people would say "looks like a rental" and never want to buy it, so here we are. Then again, Tahoes are stickering for $60k these days, so pricing is all whackadoo.

        1. Peter Tanshanomi Avatar
          Peter Tanshanomi

          Very true. When you get much beyond a certain price (about $30K, presently, I'd say), 99% of shoppers — even enthusiast shoppers — are really buying emotions, daydreams, social status and attention, not specs and features.

      2. Sjalabais Avatar

        Now we got Putin and SS in one thread. Just sit back, relax, and wait what kind of people the almighty Google services will throw at us…

  3. fordfan Avatar

    Its too bland ,just like the g t o that came berore it ….. looks like a malibu

    1. neight428 Avatar

      Put an LS3 and a six speed RWD setup in nearly anything and I'm interested. Had they been a bit less cartoonish with the Camaro's styling, I might have had one of those too.

    2. Jeff Glucker Avatar
      Jeff Glucker

      I LOVE the subtle styling, makes it much more of a sleeper

      1. Tomsk Avatar

        I love the GTO for the same reason, though I'm betting there aren't very many people left who will mistake one for a last-gen Cavalier with a thyroid problem.

  4. mr smee Avatar
    mr smee

    GM prides itself on knowing everything about the market. That's only because they are the kings of self-fulfilling-prophecy. When they build a product that is a little tougher to sell than kicking Tahoes and Sierras out the door, they make sure they either over price it, under market it, neglect it until they have all the proof they need to say, "it didn't sell. See, we were right." They could rule the world again if they had any balls to support and stand behind a product. Having said all that, I love a large V8 sedan, but you can get a Lexus GS or used IS-F for the price of this.

    1. Wildcat_445 Avatar

      Not the first time they blew it either. Remember the Chevy SSR? I always liked it, as a cool little retro weekend driver, but then when I saw the pricetag…ferrrget it. I realize they were using it as a draw to get people into the showrooms, but if they had kept the cost down, using a standard V6 (3800 most likely) and other off the shelf components, they could have landed this smack dab in the affordable range and sold a ton of 'em back in the day. Instead, I think it was priced nearly on par with the Vette. Seems like a wasted design effort, given how few sold.

  5. Dave Avatar

    It's a 4-door Chevy. $46K prices this out of any consideration. If they had offered the Camaro 6 in the rwd configuration with a low 30's price and a higher-end price for the V8, this might have been more popular.

  6. faberferrum Avatar

    It might say something that I wasn't aware this had moved from the 'coming-soon' list to the 'for sale' list. Would it really be so bad to let the world know it exists?

  7. dukeisduke Avatar

    Sadly, I think the SS will be around for another year or so, and then Chevy will quietly drop it. You go on automotive Web sites or blogs, and people say, "Yeah, Chevy should sell these!", but when it comes to actual sales, they're a dud. It's like the GTO, and the G8 – there's a niche market for cars like this, but it's very small. Get into this price range, and people buy BMWs, not Chevys. And young people generally aren't interested. It's hot rodders in their fifties and sixties.

    1. john875 Avatar

      Presumably they will sell it until Holden shuts their Elizabeth factory in 2017.
      I had the chance to drive a HSV GTS recently, which is similar spec but with the LSA, it was very impressive!