Weekend Edition: The First Gen C-Series Bowtie


Continuing on with some random carp seen by this olelongrooffan while out and about around these here Palm Beach, Florida parts, I offer up this early 1960’s Chevrolet C-10 pickemup truck. This is either a ’60 or a ’61 although I am leaning toward the latter version of it. Bright Red and ready for the road.


While the nose of the early years of this generation is distinctive in that it has those huge turn signals mounted in the hood, the rear end of all of this gen were pretty much the same.


And they all also had these old school chains to hold the tailgate in place when lowered.


Along with the oak wood bed floor.


A buddy of mine, Mark Wissbaum…yeah, The Whizz had a full beard at 16 years old. Needless to say, he was our go to guy when it was party time. Anyway, he had a ’66 C10 way back in high school. Of course being the Hoon that he is, his possessed a rodded up 283 but still a three on the tree column shifter. The huge tires and wheels on the rear end of it always seemed to lose a little tread every time he popped the clutch on that old beast.


Yeah, this one is from an era when there was identity built in to every ride. No beige to be seen.


Complete with the curved glass windshield.


This one appears to have a modern drivetrain under it. Note the floor mounted automatic shifter and only two pedals, one of which is a BigFoot, FTW. And the late model hubcaps are another clue.


And a bowtie rear view mirror sitting up top.


The third or fourth car I owned was also a ’66 C Series Bowtie. However, mine was a C-30 one ton panel delivery complete with barn doors out back, four speed on the floor and a straight six under the hood. It wore 17″ wheels and tires and needed ball joints so bad that while at speed, the steering wheel shook worse than a four year old in a Fun House. I Hooned that thing to death. Literally. The last time I saw it was in 1979 in a junkyard just south of Freeport, Florida. Got fifty bucks for it by the way.


In the midwest I am fairly certain the sighting of one of these is a relatively common occurrence but down here where Ferraris, Maseratis and Bentleys are an everyday sighting, Old Red here just jumped out at this olelongrooffan and begged to be shared.

Image Copyright Hooniverse 2013/longrooffan

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11 responses to “Weekend Edition: The First Gen C-Series Bowtie”

  1. dukeisduke Avatar

    Yep, it's a '60. The '61 has CHEVROLET spelled out inside the grille. I like it, just wish it didn't look like it was painted with rattle cans.

    1. lilwillie Avatar

      '60 has it spelled out also on the stepside model. That one pictured actually has it spelled out also if you CSI enhance it. The only glaring difference that I have ever seen for the '60 and '61 was in the turn signals in the hood and that wasn't even a rock solid guarentee. The '61's seemed to have a horizontal cross bar in the signal separating things but I've seen '61's without it..
      /own one,

  2. dukeisduke Avatar

    I also went to high school with a guy that had a '66 C-10. A Fleetside, Light Green, 327 with Powerglide, and Cool Pack under dash a/c.

  3. MVEilenstein Avatar

    Don't tell you me you know the Wiesbaums, too . . .

    1. longrooffan Avatar

      Can this world get any smaller? It's a whole six degrees of separation.

      1. MVEilenstein Avatar

        The ones I know of are in and around Conway. My grandfather has lived near them for years. Used to have a big farm our there.

        1. longrooffan Avatar

          Dude: Conway is where The Whizz's family hails from. Holy Crap. George and Martha (?) Wissbaum are (were) his parents.

          1. ˏ♂ˊ mzs zsm msz esq Avatar
            ˏ♂ˊ mzs zsm msz esq

            This is fantastic! OLRF, I had to take the CL magnets off. Eventually they tear where the petals meet the center. I was down to one, but then the incessant flapping and slapping on the tailgate with me sitting in a metal drum basically, was just too much, sorry. Maybe for parade duty.

          2. longrooffan Avatar

            Hey…just looking back through some old posts this can't get to sleep late night. Need some more CL magnets? Drop me a note…longrooffan @ aol

  4. shutterspeed1 Avatar

    Love this (well, except the 'uber-eyebrows' hood), but I am a bit baised given that I grew up rebuilding its younger brother with my dad.
    <img src="https://pbs.twimg.com/media/A07CrdjCcAIvOAI.jpg&quot; width="400">
    I can safely tell you at least 1 in 5 people at a gas station in good ol' Tejas has a story about one of these trucks, too.

  5. Keith Avatar

    Dig the '60-61 front end! We called those the "cat eye" hoods. Used to have one very similar, only it was a short box stepside. 2WD, 283, 3spd on the floor. Was 'safety orange', and it was original paint… always wanted to do it up right with a fresh coat of burnt orange, but lack of time and funds prevented it.
    Oddly enough, during that project, my favorite "parts truck" at the local junkyard was *exactly* like the featured pickumup. Same color, options, the whole nine yards.