Weekend Edition Last Call: On Promotional Material Yellow

Thinking back on the cars posted, dissected and discussed this weekend, it dawned on me that perhaps flat-out cynicism isn’t always the best way to treat a car sprayed in a radiant shade of yellow. Some time in the past, maybe in a simpler time like the 1970s, a yellow served the car the best, as every other vehicle on the street wasn’t white or silver. There were unapologetic bright shades, sometimes even lurid choices, and it almost seems like the perfect way to seize the moment, to celebrate the ability to slip behind the wheel of a sports car of your own. Go for yellow. You might as well.
A great example of this is the Mazda RX-7 seen above. Roulette wheels, fender mirrors, a removable sunroof, and a colour choice so careless and worry-free it jumps at me from the screen and gives me sunburn between the ears. It makes me consider early September road trips, when the mornings aren’t yet cold and the evenings don’t yet force you to escape indoors too early. It’s almost a shame my NA MX-5 was sprayed Silverstone at the factory and not Sunburst. Almost.