Toyota releases Heritage Edition Land Cruiser

When you think of long-standing nameplates in the automotive world there are a few that immediately come to mind. Porsche 911. Jeep Wrangler. Corvette. Mustang. Camaro. Beetle.

There’s another, of course, and it comes from the Toyota camp. Land Cruiser is the name.

Popularity of Toyota’s long-standing off-roader has certainly blossomed with the proliferation of the overlanding scene. But it didn’t start there. Since its introduction in the early 1950s, the Japanese alternative to Jeep’s offerings has stood as an un-killable, incredibly capable go-anywhere line of SUVs. Over the years it developed into the brand’s halo vehicle. The pinnacle of what Toyota can sell as its most luxurious, long-lasting, and off-road worthy trucks. It has become an icon in and of itself.

To celebrate the Land Cruiser’s 60th birthday, Toyota has released a special edition of the 200-Series. It’s called the Heritage Edition, and a limited run of just 1,200 units will be sold.

Heritage Edition Land Cruisers will come exclusively with two rows of seats. Your paint choice is limited to either Black Metallic or Blizzard Pearl. Running boards are removed for ground clearance and body side moldings are gone as well. A black grille, black headlight housings, dark-chrome fog light surrounds, and dark-chrome side mirrors are part of the package. Bronze BBS wheels are present and the bronze scheme works its way into the steering wheel, door trim, center console, and seats. The package is topped off with vintage-looking Toyota Land Cruiser badges affixed to the d-pillars.

Pricing has yet to be announced but expect an incremental increase over the 2019 model’s $84,765 MSRP. It’s a lot of money, but for that you get a genuinely attractive and reliable SUV that will take you anywhere in comfort and outlast basically everything on the road.

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9 responses to “Toyota releases Heritage Edition Land Cruiser”

  1. Maymar Avatar

    Is it twice as good as a 4Runner though? Also, for a Heritage Edition, I expect the big block letter T O Y O T A grille.

    1. Ross Ballot Avatar
      Ross Ballot

      Twice as good…probably not. It probably has twice the drivetrain though; the 4Runner’s 4.0L V6 and 5-speed auto will last forever but the LC’s V8 and running gear are even more durable and certainly aren’t underpowered whereas the 4.0 is. The LC might last twice as long, too. But for 2x the price…I don’t know. I really just wish the V8 was available in the 4Runner, especially considering the weight and size delta between the two.

  2. neight428 Avatar

    I jumped to the end to see what I suspected, a higher price than the already stratospheric cost of an LC.

    Here I was hoping for a bare bones Africa market version for $40k. Surely that would still pull in a tidy profit.

    1. Ross Ballot Avatar
      Ross Ballot

      One can hope. But Toyota sells enough 4Runners to basically assure that will never happen, at least not in the ‘States.

      1. neight428 Avatar

        Alas, it is so.

        1. outback_ute Avatar

          Probably the wrong time to say that they sell such a thing in Australia, with vinyl floor and barn doors for the mines and others who want a basic but modern Land Cruiser (ie not a 70 series). Coincidentally it also doesn’t have a 3rd row seat.

          1. neight428 Avatar

            That’s cool. Marketing is a strange business. Is the Prado essentially a de-trimmed Lexus GX470, essentially a high roofed 4Runner?

          2. outback_ute Avatar

            It looks like a GX with a different front end. With the Land Cruiser being as large and expensive as it is, a lot of people have moved to that for their touring SUV – they only relatively recently introduced a version that doesn’t have 180L fuel capacity, 47.5 gallons! Perfect for pulling caravans…

  3. salguod Avatar

    If I sold all 6 vehicles in my fleet, I might be able raise half the price of this one.

    The sum total of the last 11 vehicles I’ve purchased is about $85K.

    I don’t understand this.