Old concept cars offer a fascinating look into how society in the past envisioned the future. With their radical styling, pioneering technology, and lack of real-world production constraints, concepts offer designers an unusual amount of freedom to express their visions. Usually, when a concept car becomes irrelevant, it’s shoved into the history books and forgotten. Some, however, stay in the public eye, and now you can buy one: the “Consumer Car” by Joey Ruiter.
The car is currently live at auction on quirk champion Doug DeMuro’s auction site, Cars & Bids. It’s one of the most unusual vehicles the platform has ever hosted. Just read the “Doug’s Take” blurb in the listing — you can instantly tell he’s excited about this one.
And this isn’t just a concept car that eventually saw production as a toned-down model for the masses. This is a radical re-imagining of what the car itself actually represents and ought to achieve.
According to the creator, the Consumer Car is devoid of anything that might cause it to feel outdated. Apparently, this includes styling and features. The “car” (if you can even call it that) truly has no styling. It’s just a box on wheels, resembling a piece of DJ equipment more than a car. The front end has no grille and is instead a mirror. The number of doors is equal to the number of interior features: zero. There is also no performance, as the car has a lethargic 1.3-liter inline-four sourced from a Ford Festiva making 63 horsepower.

The goal of this brutal simplicity, according to Ruiter, is for occupants to “experience the road around them.” Perhaps this is why photos depict the driver wearing a racing helmet, as the design seems to remove as much insulation from the outside world as possible. Indeed, this is a radical departure from the philosophy of most modern automobiles: to isolate the occupants from the world around them.
For use in the real world, the Consumer Car appears riddled with flaws. There are no head restraints or even upper-body seat belts. There is no roof or storage area. The dash is devoid of any instruments to indicate, for example, speed. Which would be a problem if the car could reach any legal speed limit. And the front of the car is a mirror, which is an issue for other drivers if you want to drive on a sunny day. Which you would since there is no roof.
Now, this level of danger and impracticality combined with the acceleration of a tectonic plate would be understandable in the 1900s. But this concept car isn’t some relic from the early days of the automobile. It’s from 2016. By that time, innovations such as lane keep assist and automatic braking had become commonplace. Not to mention basic safety features such as airbags and head restraints.
Obviously, you would buy the Consumer Car to display, not to use, but as an actual concept for a car, it’s deeply flawed. Nonetheless, it’s an interesting footnote in recent automotive history, and the opportunity to own something like this rarely comes up. It’s challenging to say what the market value of the Consumer Car is, and even harder to guess where the reserve price lies. Still, the conclusion of the Cars & Bids auction should be exciting to watch.
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