We’ve been living in the past this last couple of fridays, and I reckon we ought to stay there for a little while. A fortnight back we were in 1966 to see what Buick was up to, last week we were giving Dodge a chance to impress us with the ’62 Dart. This week, it’s back to ’66 for a visit to Kenosha, WI, to hang out with AMC.
This brochure is for the last year of the Rambler Classic, which had been in production from ’61. Let’s see if it can be as exciting as the front cover promises. Welcome back to The Carchive.

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“Just look”.
Indeed. I have to say, among all the brochures in The Carchive, this is one of the most design-led, a fact that rather endears it to me. It’s astonishingly stylish throughout, with the look of a far more recent publication. The photography is rich and lavish – and the very fact that it actually uses photography puts it ahead of so many from the 70s that used airbrushed renderings.
Fashion is a fickle thing.

“Notice the name “Rambler” big and bold on the hood. We’ve made some changes. And we’d like to make sure people know what car they’re all excited about”
I wasn’t alive during the sixties, so the list of features and benefits AMC offered in the Rambler Classic seems rather more exotic to me than it might to seasoned veterans of the peak muscle car era.
There are some pretty cool names going on, too, with one particular C-word getting a fair bit of attention – you could have both a ‘Torque Command Six’ and ‘ Cruise-Command’ speed control.

“…we call it Rebel. Seems to fit”
Things get a bit warmer on this double spread, when a 327 V8 comes into play. With a four-barrel carb, it was quoted at 270hp (presumably gross), which was probably enough to be reasonably nippy.
There was a bunch of comfort available, too – you got an electric clock! Reclining bucket seats! And an interior trimmed in “Hialeah Plaid” upholstery, which I’m pretty sure I want a suit made from.

“The 770 Cross Country Wagon across the way gives you a good look at our new roof design. We think it’s a beauty”
You know, sometimes model numbers in ’60s US cars could be misleading. I once thought a Ford Galaxie 500 would be one with an 8.2-litre engine. And, by that logic, a 770 Wagon would have been about 12.6 litres big.  Yup, that would do me.
770, it seems, referred to the luxury model, with its carpeted load bay and rear-facing third seating row. I like that underfloor storage compartment, too.

“Want a very luxurious Classic? Shop our 770’s. But if you’re shopping on a budget, the 550 makes a beautiful buy”
We must be careful not to understate just how lavish the 770s were. The seat fabrics, for example, were “almost 50% nylon“. There’s another cool name, too, in the shape of a “Weather-Eye heater”.
Not only that, but you could specify either “Duo-coustic” or “Vibra-tone” rear speakers to connect to your AM or AM/FM radio. And, of course, there were power windows on all doors, including the wagon tailgate. But best of all, who wouldn’t want a “Flash-o-Matic” floor-shift gearbox?
But more impressive than anything else, and a fact that the brochure gushes over, is that the ashtrays roll out on ball-bearings.
“And guess what? Not even Cadillac goes that far.”
(All images are of original manufacturer publicity material, photographed by me. The history of AMC got really twisty turny during the 80s, but I’m guessing copyright remains property of FCA, via Chrysler. What a time to be alive.)