By Robert Emslie
Do you remember that picture of a pinto pony against a snowy backdrop, where the horse seems to blend in with its surroundings? Well, Ford does, and if you’re a Facebook friend of the Company, you can see their take on that picture in one of the teaser shots for the upcoming uni-body Explorer. Typically, you wouldn’t shoot a white car against an equally colorless backdrop when doing beauty pics, but Ford’s goal here is not exposé but intrigue.
Head over to FB and friend Ford to see some equally non-revealing shots of the new SUV.
Image source: [FoMoCo via Facebook]
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Kamil Kaluski
Somehow I am not intrigued.
if it's an ecoboost 6 and a car that can shed some weight (like easily removed occupants)… i care if it will ever make a sound again… especially if it's at the bidding of my feet…..
Wikipedia blames poor sales of the first Infiniti Q45 on an ad campaign like this.
It's not the same thing. These Explorer pics are pre-production teasers – a tradition with a long and time-honored history in Detroit. The Infiniti ads which never showed a car were aired after the car was officially released.