Opinion: FIA's touring car series posts uber-creepy 'grid girls' video

WTCC This is a still image from a 47-second videocalled “Sexy back on the WTCC”posted on the FIA World Touring Car Championship’s YouTube channel from last weekend’s race in Hungary. This is the least-offensive still I could find, but the lycra-clad women holding umbrellas and the video’s gratuitous posterior-and-chest shots aren’t the most worrisome bit (though still quite worrisome). What’s really troubling is that the shots that comprise the video are set to a wah-pedal-guitar-driven-1970s-porn-soundtrack-stereotype song that would be hilarious parody if it didn’t also feature a suggestive “vocal” track. Because the WTCC will hopefully take the video down soon and banish it forever to the fiery depths of the FIA’s memory hole, here’s that vocal bit in short: A woman moaning, saying “Kiss me,” and then moaning some more throughout. The video is embedded after the jump if you can stomach it; after watching it, I mostly felt embarrassed for the FIA. [Edit: The audio could probably be considered NSFW. Seriously.] [youtube]https://www.youtube.com/watch?v=AmS2bXkXBqA[/youtube] What exactly does this video have to do with racing? What purpose does it serve to turn these women into a weird pseudo-adult-cable-network-style promotion spot for…uh…what’s being sold again? There aren’t any racecars shown, so I’ll assume this is promoting either umbrellas or Valvoline. That race series have “grid girls” at all is an entirely different opinion piece for another day, but the FIA really should be embarrassed and apologetic to have this kind of content associated with their governing body, which also created and backed its own Women in Motorsport Commission whose goal is, in part, “…to show that the door is open to women in all aspects of motorsport…” If this video demonstrates which doors the FIA has opened for women, then I guess female drivers, engineers, mechanics, broadcasters, marshals, flaggers, team owners, and public relations personnel will continue needing to tunnel their way into professional road racing.   [Image: WTCC YouTube Channel]

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