Morning Qualifying- From the Marketing Department edition

Peter Jopp in his Ford Falcon Sprint during the 1963 Monte Carlo Rally

By the early 1960’s, Ford had found the gospel of auto racing as an effective marketing tool.  Whenever and wherever Fords raced successfully, Ford’s marketing department was poised to take maximum advantage with every tool at their disposal.  Today, we’ll take a look at, perhaps, the mightiest tool in the Ford Total Performance marketing arsenal…….the film strip.
Dan Gurney, in his 1963 1/2 Ford Galaxy, at the Daytona 500

Bo Ljungfeld in his 1963 1/2 Ford Falcon Sprint at the 1963 Monte Carlo Rally.

In this pre-internet age, Ford used filmstrips like this one to educate their dealerships’ sales force about the Blue Oval’s latest achievements at the circuit.  The salesmen, in turn, would communicate these facts to our Hoonfathers; who, in turn, would empty their wallets and drive off in a fine Ford product; shortly thereafter to brag to their GM and Mopar driving friends about the superiority of their chosen mode of transportation; vehicles which had magically imbued them with powers of virility that their automotively challenged friends (and the spouses or girlfriends thereof) could only scarcely dream; and, by virtue of purchasing this fine Ford product, our capitalist, free-market ideals were preserved and strengthened anew, while simultaneously driving another nail into Comrade Lenin’s coffin.
U-S-A!!!! U-S-A!!!! U-S-A!!!!


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  1. autoidiodyssey Avatar

    That is a neat clip. Here is a more recent shot of Gurney's Galaxie in Monterey last year.
    <img src="; width="500" height="265" alt="1963 Ford Galaxie">

  2. muthalovin Avatar

    Damn, that looks like fun!

  3. Armand4 Avatar

    My thoughts:
    1) Take THAT, commies!
    2) Ford sure was lucky that good old Peter Jopp had honed his rallying skills on the Rootes Group works team…
    3) I just got back from the Snowball Rally last night. One of the most fun aspects of vintage car tours is seeing the cars that are gloriously unsuited for the route, and this year, mixed in with the Porsche 911s, Alfas and MGs, someone brought a 1964 Galaxie 500XL. It's about 40 feet long, it's red with a few panels in black primer, it's on black steel wheels and fat, old-school tires, and it was friggin' spectacular. A friend of mine also brought a gorgeous (and loud) GT350 clone. Total Performance lives on.

    1. Tim Odell Avatar
      Tim Odell

      I'm in NorCal now (more info on that to come).
      …but the upside is that you'll be seeing my '64 Falcon at this fall's California Melee for sure.