Yesterday afternoon, the good people of Missouri got a “blue alert” looking for a 1978 Dodge 3700GT from Gotham City, MO. My first thought was “there’s a Gotham City, Missouri?” My second thought was, “wow the viral marketing for The Batman is really getting ramped up!”

Turns out neither was true as the Highway Patrol clarified a short time later with a follow-up alert. Oh well, it was fun while it lasted, and it really made me wonder how much attention people really pay attention to those alerts. I was at the park and out of the other 4 families there no one even batted an eye at the alert, they just dismissed the notification.

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