Last Call- Lite Not So Brite Edition

Good Year came up with these light-up tires in the early sixties, apparently to aide in up skirt photography. The tires were made from synthetic rubber, and illumination was provided by wheel-mounted bulbs. Changing one of those must have been a hassle!
Image source: [, Photo by Douglas Miller/Getty Images]

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  1. blueplate Avatar

    Wow– can't believe this isn't ripe for a comeback. Grade-D hoons everywhere can get color-impregnated tires to lay down majestic, colored burnouts; and now we have retractable wheel illumination.
    Except for that whole pesky bias-ply vs. radial tire thing (y'know, performance), this would seem to be a no-brainer!

  2. Tomsk Avatar

    Coming soon to a rap video near you?

  3. coupeZ600 Avatar

    Gams, Illuminated. Nice!

  4. AlexG55 Avatar

    Hang on, where is that power cable going? From the wheel-arch to the center of the hub??

  5. Age_of_Aerostar Avatar

    OK, I think they're pretty cool looking, but I'll have to research to find out some more about them.
    What color were they when not lit up?
    I can't believe that a bulb from the 60's could possibly last inside a tire. LED's today make this a brighter possibility.

  6. regalregalia Avatar

    Isn't it supposed to be a malibu?
    Must watch Repo Man.

  7. Tripl3fast Avatar

    Life Magazine seems so much more interesting 50 years after it was published.