Last Call- Belissima Edition

This jewel of a bike is a Benelli, as you can tell from the decals on both gas and oil tanks. But it was sold here in the U.S. by another company, a clue to which is evident as well. For your Friday evening rumination- who was that company, and what did they call this type of bike, based on how it was bought?

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  1. Jeff Glucker Avatar
    Jeff Glucker

    I know the company is Montgomery Ward…
    Did you know who owned Benellli in the early to mid 70's?

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