Hooniverse Asks- Who Gets Retro Right?

By Robert Emslie May 6, 2011

There are certain things that are just plain wrong. Sometimes it’s a TV remote that has the most used buttons at the bottom, or that institutional toilet paper that’s strangely less wide than the stuff at home, and inevitably leaves you with a surprise finger painting opportunity. And with cars sometime it can be how they look. There’s been a bunch of car models that have been around so long that they have developed a general consensus as to how they should look, and its crazy-making when they don’t look quite right.
You know what a Mustang should look like, or a Beetle, or even a 911, and so the stylists, when refreshing or re-imagining the marque, must tread lightly while walking on such hallowed ground. Come up with something that’s too far off general expectations and expect to see aficionados storming the ramparts with pitchforks held high. Just ask the Ford folks who focus grouped the Probe when it was going to replace the Mustang.
Many a car has gone away only to reappear at a later date. And upon that rebirth after a long hiatus, it’s vitally necessary that they express visually certain iconic characteristics that are expected of the brand.  Those what was once old are new again cars are collectively referred to as Retromobiles. There have been a bunch, some have come and gone, while others make it to a second or third generation. The success of capturing that lightning in a bottle – the intrinsic identity of the brand- varies from effort to effort, some being more successful than others, and some waaay off. But one, in your mind must stand out above all the rest in best achieving that snapshot of visual character, and drawing the past into the present. Which one is it, what car gets retro right?
Image source: [theinspirationroom]

0 thoughts on “Hooniverse Asks- Who Gets Retro Right?”
    1. Hellz to the yes. If it ain't broke, or is broke in all the right ways, don't fix it.

      1. Good, because when you think about it,, retro is nothing more than a virtual time machine that takes you back to the futuristic styling of days past.

  1. Could you tell if it was the new S&S/Harley powered one or one of the old British engined ones?

      1. Yep, it's a slightly simplified and reworked version of the US-made and designed Liberty Ace. I think Morgan realized that their original 3-wheeler had already been modernized in a sensitive way by someone else, and so it was easy to just bring them into the fold than to start with a blank sheet.

      1. It uses BMW 7-Series running gear (including a V-12). Car and Driver did a story on it once.

        1. I saw one of those recently, as I was driving home, and it didn't look so good in person.

    1. Um, if the original question was "who has retro blight?" then indubitably yes.

      1. I agree, that is one of the best looking bike engines ever produced. Just look at it. However, I'm happy as hell that Triumph has succeeded in reinventing itself, that's a good thing, anybody will admit.

  2. cannot believe you beat ms. skaycog to the punch… i was leaving it for her… because it is, truly, the best retromobile.

    1. Same company made one of the worst, which happened to be a MT COTY winner. Ford got a great idea for the interior, though I wish you could get something like boue exterior red interior:
      <img src="http://www.ridelust.com/wp-content/uploads/InteriorDriverSideSmall-500×375.jpg"&gt;
      <img src="http://upload.wikimedia.org/wikipedia/commons/thumb/2/23/11th_Ford_Tbird.jpg/500px-11th_Ford_Tbird.jpg"&gt;
      But the outside did not really look much like any prior t-bird really. It was expensive and Ford could have fixed it by tweaking the outside a bit while improving the performance, but instead they went to blander exterior colors and a single color boring dark interior. It's a shame, this could have been so right.

  3. Dude, your Bug has swirly marks. Don't let Ricky D see it, he will have a heart attack.

    1. Oh, and it also has an engine in the front and the rear. But no gas tanks……

    1. 1. Catfish face. No t-tops: Retro fail.
      2. Sessy body lines, PAH!, bloat: Retro pass.
      3. Interesting styling, gun-slit windows, boulevard cruiser: Retro acceptable
      4. See answer #2 + #3: surprisingly, retro fail
      5. Sporty, light, turbo, coupe: Retro acceptable
      6. Bold, brash, PAH!: Retro acceptable.
      These are the expressed opinions of Muthalovin. Flame if you must.

    2. A buddy (a very successful auto-xer in an e30) and I were musing on the 1-series the other day. Neither of us understands the vitriol leveled at it. It seems very much in keeping with the spirit of beloved baby Bimmers.

    3. Z- Just as ugly as its predecessors. Retro win, styling fail.
      Charger/300C/Challenger- The Challenger looks too much like the original. Only the Ford GT can pull off the total-facsimile look. They all DRIVE like their ancestors. Retro win, dynamics fail.
      1er- The E30 and 2002 were underpowered cars with great chassis. The 1 has an acceptable chassis (caveat- I haven't driven the M yet) and a wonderful monster of a motor. Retro fail, everthing else win.

    1. None of the latter-day "Pony Cars" really are, mainly due to their heft. Mustang comes closest.

  4. Here's an out of the box answer. Who does retro right? WE do – the Hoons – who insist on keeping old and older iron on the road and relying upon it for our daily transport needs.
    … Just drove the Alfa to the store for a sunny Friday afternoon beer run, and I'm feeling a bit smug. Now I'm going to pull the head off my 25 year old lawn tractor. I'm such a masochist.

  5. I know I'll get some hell for this but Mini anybody? I know they failed in a lot of ways but really, they're not that bad.

    1. Mini HAD it right. Once they started expanding their range to the Countryman and Clubman, they stopped getting retro right. And don't get me started on that Coupe they are bringing out.

  6. It's time for Cadillac to come at us with some finage…not too crazy mind you, but a touch of '62 would seem appropriate.

    1. They try with the CTS Sportwagon. The taillights were inspired by the big fins… such is marketing.

    1. Agreed, but just what was the SRX emulating? It's never struck me as retro – if anything, with that square-tube frame, it was forward looking.

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