Hooniverse Asks Debut to Sales

Hooniverse Asks: Which manufacturer delivers vehicles the soonest after a debut?

Christopher Tracy

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After passing a truck with two 2022 Toyota Tundra Platinums on the trailer this morning, I started thinking about which manufacturer gets vehicles to customers the quickest after an all-new model is debuted. We know that it isn’t Tesla and the Cybertruck. Or the Roadster 2.0. Or the Semi. Crap, was there another one I’m forgetting?

The Tundra debuted in November 2021 and customers began taking deliveries in February 2022 a short three months after the trucks debuted. The all-new Sequoia debuted in mid-January, so we can potentially see new Sequoias on the road by the end of March.

The Ford Bronco has had a complicated reveal, production, and delivery schedule. The Bronco Raptor is going on sale in March with deliveries estimated for early summer. With original Bronco reservation holders still waiting for their regular Broncos, it will be interesting to see how Ford will handle all Bronco deliveries moving forward.

Who else other than Toyota does a decent job of debuting a vehicle and getting it in customers’ hands quickly?

About

Christopher Tracy

Christopher Tracy

Chris works in marketing by day and writes offroad automotive pieces by night. Chris is the producer/cohost of the Off The Road Again Podcast. A dad trying to get his kids outside more. IG: @overlandingdad.

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4 responses to “Hooniverse Asks: Which manufacturer delivers vehicles the soonest after a debut?”

  1. Avatar
    Anonymous

    Nothing personal, but I don’t think the question asks anything meaningful or useful.

    Reply
  2. OA5599 Avatar
    OA5599

    It depends quite a bit on how showroom-ready a car is before the manufacturer pulls back the curtain for the first time, and whether the “all new” model is from a clean sheet of paper, or Generation 8 of something that’s been in production for decades, or flagrant badge engineering. But the Dodge Viper went from first clay model to customer driveways in a little less than 3 years, and that’s without too much reliance on parts-bin engineering.

    Reply
    1. Zentropy Avatar
      Zentropy

      This is my thought as well. There’s a difference between warmed-over models and brand-new ones. Additionally, some manufacturers will float ideas to the public without any firm commitment to put it them to market– they just like to gauge interest.

      I care more about the quality and capability of the actual vehicle more than I do its gestation period.

      Reply
  3. MattC Avatar
    MattC

    Maybe not Ford’s fault entirely but I’m waiting 7 months and counting for my Maverick to arrive. I know many others who plopped deposits before and still waiting. The combination of chip shortages( and priority of using them in more profitable vehicles ala F150’s), wrong predictions if consumer tastes ( the hybrid demand is far higher than initially predicted by Ford) and general lack of communication is taxing for many prospective buyers.

    However in the flip side, I’ve seen many Mach-Es , Broncos and Bronco Sports driving around MD and Northern VA.

    To be fair this market is unprecedented with supply chain issues . Hopefully Ford and other manufacturers can adapt quicker if another supply chain issue pops up.

    Reply