Hooniverse Asks: What’s the most memorable license plate you saw?

By Kamil Kaluski Oct 19, 2020
audi q7 tdi diesel recall volkswagen

Picking one vanity license plate from all the ones everyone sees around is not easy. And that’s not really what I am asking for. But is there one that stuck out to you?

I saw this RECALL  license plate at this week’s 24 Hours of Lemons race. It would be meaningless on most other cars. But on this Audi Q7 TDI, it made all the sense. My second favorite license plate of the weekend, once again, fitting the car, is below. So, what’s yours?

liaeatr, mustang, kia eater, license plate

By Kamil Kaluski

East Coast Editor. Races crappy cars and has an unhealthy obsession with Eastern Bloc cars. Current fleet: Ford Bronco, Lexus GX 470, and a Buick Regal crapcan racecar.

33 thoughts on “Hooniverse Asks: What’s the most memorable license plate you saw?”
  1. Back in Rockford, Illinois in the mid-1980s there was a 911 registered as “EXEMPT”. We figured it might be an early attempt at hacking the DMV computers to have traffic tickets automatically dismissed.

  2. Visiting my sisters at college a long time ago, BMW ahead of us at a light had “SUBMIT” as the plate. Sister’s boyfriend leans out the window, hollers “what’s the significance of your license plate?”

    Driver was a lawyer.

  3. I’ve got a few, there was a lady that lived in our neighborhood way back when, with the plate GURAQT. Took my a while to figure out what that meant. If I remember correctly it was on a screaming yellow GLC, as in Mazda GLC.

    A friend of my had IEATBMW on his heavily modified 510.

    My former sister in-law had NVMYSX on her 240SX.

    Finally there is a guy running around that I’ve seen a couple of times and a friend has seen, snapped a pic and texted it to me. NOTACOP on of course a retired Police Interceptor.

      1. the heart is useful. i see SUM1[heart]ZU around here and it makes me smile.

        on the same block is a bagged GTI with the plates “DYING”.

        1. Back in the early eighties, vendors in Hot Rod magazine sold little stickers with a screw on them, for these such situations.

          Around the same time bumper stickers proclaiming the owner’s affinity for their pet were popular…

      2. Oh how lovely that the sunshine state supports such a nice attitude!

        But on that heart, what’s the pool of non-letter symbols one can use, Dingbats, Unicode?

  4. In about 2006, I saw a 7 Series BMW Utah plated IRTFM. This was shortly after someone in the Philippines could not get out of their current, new E67 High Security, as Windows CE had crashed and locked him in. He had to call emergency services, who broke him out after quite a few hours.

    1. But small can be very caffeinated, which is why they should have called this the Suzuki Espresso.

  5. Vanity plates are kind of new here, and being priced at 965$, people look at them as quite…dumb. This is the one I remember best so far, translating to “the Musk” and, this being Norway, obviously on a Tesla:

    https://i.ibb.co/SvH5bVv/P1240598.jpg

    I call my car “gliset” (“the big smile”), which is a bit corny moniker, but also somewhat common for big cars with big engines. Rally driver Petter Solberg would use that word a lot. Strangely, nobody has reserved this plate yet and I have been debating with myself how dumb I am ever since I found that out…

  6. Unfortunately my friend (a young mother and lawyer) was given this sequential plate by the state and refused to put it on

  7. Vanity plates are kind of new here, and being priced at 965$, people look at them as quite…dumb. This is the one I remember best so far, translating to “the Musk” and, this being Norway, obviously on a Tesla:

    https://i.ibb.co/SvH5bVv/P1240598.jpg

    I call my car “gliset” (“the big smile”), which is a bit corny moniker, but also somewhat common for big cars with big engines. Rally driver Petter Solberg would use that word a lot. Strangely, nobody has reserved this plate yet and I have been debating with myself how dumb I am ever since I found that out…

    1. How does it work, are those just alias plates (so you can sell the registered car but can keep the COOCHIE plate for your next one), or are those regular plates that follow the VIN?
      Also, what are a thousand dollars when you have to pay five hundred for getting a car that’s not dark gray… oh.

  8. Someone who got in early, OLDCAR on a 1968 Holden.

    Guy with a 1972 Javelin kept getting asked “what’s that?” – IMACAR

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