Hooniverse Asks- What’s The Coolest Bike Logo?

Bike Logos


Billy Crystal used to do this bit on Saturday Night Live called Fernando’s Hideaway in which he would intone in an over the top Latin accent that it is better to look mah-velous than to feel mah-velous. Fernando may not have been the best celebrity interviewer, but he did know a thing or two about the importance of presentation.

Many a motorcycle maker over the decades has likewise understood that a badge with some bling could be the only thing separating them from immortality and historical irrelevance. That’s why they put almost as much effort into their logo’s creation as they did in the machines that carried them.

Like baseball, motorcycle manufacture is tradition born in the 19th Century and carried through into our current age. And over the course of all those decades there have been hundreds if not thousands of discrete makes and models, many with intriguing badges. Out of all of those, which one do you think looks the most mah-velous

Image source: ThatManStu

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42 responses to “Hooniverse Asks- What’s The Coolest Bike Logo?”

  1. onrails Avatar

    I've always been partial to this one…
    <img src="http://www.mototype.com/pics/4720/full/ducati_meccanica_logo.jpg"&gt;

  2. P161911 Avatar

    As a non-biker I think this one sums up most bikers:
    <img src="https://s3.amazonaws.com/imgspark.com/images/l/ad6495f3205dae790cbfac2b185c4463.png"width=400&gt;
    I can just imagine how cool it is to say "I ride a NUT."

    1. Peter Tanshanomi Avatar
      Peter Tanshanomi

      I'm not sure I'd say that.

      1. Number_Six Avatar

        Kind of describes the seat on my Kawasaki…

  3. P161911 Avatar

    Also, BSA, because what's not to like about having a Martini-Henry rifle on your logo.
    <img src="http://m3.i.pbase.com/o6/99/476599/1/102044273.R2LqOXl9.IMG_E_5523a_resize.jpg"width=500&gt;

    1. Peter Tanshanomi Avatar
      Peter Tanshanomi

      BSA stayed cool right up to the end. Their "Power & Glory" logo from the last few years of production never appeared on a bike but was used in all their US ads and promotional materials. IMHO, it captures the zeitgeist of the era perfectly. It's half Peter Fonda, half Pete Townshend. In high school I had a cloth patch with this logo on it, and I thought it was da bomb. Never sewed it on anything, though, and I have no idea what ever happened to it.
      <img src="http://tanshanomi.com/temp/bsa_logo_official.png&quot; width="500">

      1. P161911 Avatar

        Along the same lines, I've thought a new BMW MINI needs a roof with a Union Jack, but with the blue and white replaced with gold and black. It might work in America, but I'm sure it would piss off both English and Germans.

  4. Vavon Avatar

    The logo of the P135.
    <img src="http://farm5.staticflickr.com/4077/4916779741_e02a0fdca5_b.jpg&quot; width="670/">

  5. muthalovin Avatar

    Ducati likes to change its logos fairly often. This is my favorite. At the moment.
    <img src="http://gasolineandadrenaline.files.wordpress.com/2013/01/ducati-meccanica.jpg"&gt;

  6. Peter Tanshanomi Avatar
    Peter Tanshanomi

    Not only did Rex have a really cool logo, I love the way they mirrored it for each side of the tank.
    <img src="http://tanshanomi.com/temp/rex_logo_R-L.jpg"&gt;

  7. Irishzombieman☆ Avatar

    I've always loved the simplicity of Norton's logo.
    <img src="http://www.mototype.com/pics/4698/full/norton_logo_1.jpg&quot; width=400>

    1. Irishzombieman☆ Avatar

      Suzuki's, too, for the same reason.
      <img src="http://cdn-1.famouslogos.us/images/suzuki-logo.jpg&quot; width="400/">

    2. Irishzombieman☆ Avatar

      Since my Norton logo disappeared above:
      <img src="http://goo.gl/rDaIi&quot; width=400>

  8. Number_Six Avatar

    The Benelli logo cracks me up because the lion isn't really fierce, it's more like, "hey you guys see that over there? What the hell is that thing?" Of course it's likely pointing at a Benelli bike.
    <img src="http://t1.gstatic.com/images?q=tbn:ANd9GcSOhpMbEUD2J1yPLFc5J-Xw05ovwaHp6ZQlNoK9iY5QymFYaLVCfg&quot; />
    <img src="http://www.webwombat.com.au/motoring/news_reports/images/mben2.jpg&quot; />

    1. P161911 Avatar

      As opposed to the Montgomery Wards badge seen on many Benelli bikes sold in the US.
      <img src="http://i.ebayimg.com/t/Montgomery-Wards-Cobra-Mojave-125-to-360-Badge-/00/s/MTIwMFgxNjAw/$T2eC16VHJGwE9n)yTe(cBQD!!bF9YQ~~60_35.JPG"width=500>

    2. Alff Avatar

      Or "Rowr, I'm a dangerous kitty. Get back or I'll give you a mean scratch that could get infected. Rowr."

      1. BlackIce_GTS Avatar

        A cat's retractable claw pockets are marvelous environments for bacteria, a cat scratch is quite likely to get infected.

        1. ptschett Avatar

          And then you get cat scratch fever.
          [youtube Zh0iDVsmLqw http://www.youtube.com/watch?v=Zh0iDVsmLqw youtube]

  9. 1slowvw Avatar

    Why didn't GasGas make the list? I see that Bultaco did but no GasGas…kind of makes me sad. If their logo lacks anything it's made up for by their bikes awesomeness. I'm guessing this image was put together some time ago, perhaps pre-dating some of the modern manufacturers.
    I see no KTM either, I find that there simplistic logo was very well done.

    1. Number_Six Avatar

      I think the idea is you dig them up and post them.

  10. scroggzilla Avatar

    Also one of my favorite Cream songs.
    <img src="http://www.mototype.com/pics/4697/small/nsu_logo_1913.gif"&gt;

  11. joshwebster84 Avatar

    Ignoring the bikes themselves, an just looking at the logos I hav to go with Honda's winged logo. Just looks badass. I think we can all agree though that we would rather see anything but HD at this point.

  12. ˏ♂ˊ mzs zsm msz esq Avatar
    ˏ♂ˊ mzs zsm msz esq

    <img src="http://www.historia.swidnik.net/sites/default/files/imagecache/640x480f/images/350662485.jpg"&gt; You just have to understand, logos were pretty unusual in Poland and if there were any they were very plain. This flying bird was way cool for the time.

  13. Kogashiwa Avatar

    I think the Yamaha phoenix logo actually predates their motorcycle efforts, but I still want to put one on my FZ1.
    <img src="http://www.musicasa.tv/images/phoenix_logo.jpg"&gt;

  14. K5ING Avatar

    I've liked the Thor Motorcycles logo, but mainly because they were built in my hometown of Aurora, IL. It's the same company that makes Thor power tools in fact.
    <img src="https://s3.amazonaws.com/imgspark.com/images/l/4252441fb944474748ea14faa5072699.png&quot; width="600">

  15. Tomsk Avatar

    Bimota's is simple but stylish, though some might call it dated.
    <img src="http://www.motocykl-praha.cz/veletrh_motocykl_cz/images/resize/meteorsport/bimota-logo_600x402.jpg&quot; width="500" />

    1. Peter Tanshanomi Avatar
      Peter Tanshanomi

      If you want to have one of those classic, beloved, timeless logos such as Coca-Cola, Ford, et. al., you have to maintain them long enough to survive their inevitable dated period.

  16. pj134 Avatar

    Hammarhead is very clean to me. Don't know if it counts though…
    <img src="http://hammarhead.com/img/header_logo.png&quot; width="500/">
    It's white text… shit.
    <img src="http://theamericanclassic.files.wordpress.com/2012/05/dsc4003-13.jpg&quot; width=500>

    1. BЯдΖǐL-ЯЄРΘЯΤЄЯ Avatar

      1954 and 1988 FTW

  17. mallthus Avatar

    <img src="http://www.mototype.com/pics/4665/small/ural_logo_1.gif"&gt;
    (That's Ural, for those of you not used to Cyrillic scripts.)

  18. BlackIce_GTS Avatar

    Made Like a Gun: Powered by Explosions

    edit: yes of course someone already mentioned Benelli. Why would I think they hadn't?

  19. RobbyDeGraff Avatar

    I've always liked Honda's, Moto Guzzi's and Indian Motorcycle's

  20. Tauseef ahsan Avatar
    Tauseef ahsan

    Nice Logos

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