Hooniverse Asks: What's History's Greatest Poor People's Car To Have Been Embraced By The Not So Poor?

By Robert Emslie Apr 12, 2017


Whether it’s the gentrification of a neighborhood down on its luck, or the fancification of what’s generally considered to be “peasant food,” the commandeering of the  simple trappings of life by the well to do has long been an annoying industry.
Cross-class appropriate even occurs in the automotive world. You may not be completely familiar with the history of Ford’s original Fiesta, and if you are not I highly recommend Ate Up With Motor’s comprehensive treatise on the matter. In much fewer words, the Fiesta was a car that was intended by Ford to appeal to car buyers in the southern European nations, where cheap wheels like the Renault 5 and Fiat 127 were popular. It was in fact planned to be such a low margin car that the bean counters almost nixed the entire deal arguing that the Fiesta would never recoup its development costs.
The bean counters were wrong and the Fiesta not only sold in substantial numbers in its intended markets but became one of Ford’s more popular models across the rest of Europe. Sales were so brisk in fact that Ford ended sales of the first generation Fiesta in the U.S. ahead of original schedule to provide more production capacity for their European dealers. Why would people who could potentially afford more buy a Fiesta? Because it was a damn-good little car, with clean Tom Tjaarda styling, an available and willing Kent four under the hood, and a decent amount of luxury accouterments if you had a little more cash available.
That’s just one example of a car for the poors that was appropriated by the rich. Was it however, history’s greatest? What do you think?
Image: RetroAdri

37 thoughts on “Hooniverse Asks: What's History's Greatest Poor People's Car To Have Been Embraced By The Not So Poor?”
      1. From around ’77 through ’79 — the short period of time when it was the only Beetle version left for sale in North America—Karmann Convertibles were most likely to be bought by Doctor’s daughters and coke dealers’ old ladies. VW was eager to accommodate upmarket buyers with a constant parade of Champagne, Wolfsburg, Triple White, and Epilogue Editions.

    1. Back in its native Britain, the Austin 7 on which it was based was embraced, perhaps not so much by the upper classes who could afford Bentleys, but by those with a smaller budget, but still wanted to go racing in the form of “specials” based on the car. One of the oldest, still running motorsport clubs in the UK, The 750 Motor Club, gets its name from the displacement of the 7s engine.
      https://s-media-cache-ak0.pinimg.com/originals/c7/1b/b1/c71bb11fc35146f9f28ea529930c1292.jpg
      A certain Colin Chapman started building 7 based specials himself (not the lotus 7, but before that, though you can see the evolution.
      Some company called Bayerische Motoren Werke AG starting building them under license, apparently some rich(ish) people still like their products. Not sure what happened to them…

      1. He had a dystopian vision of the future where some jumped up Irishman would accidentally co-opt his surname after passing a hearing aid store and become more famous.

    1. Came to post this (the Bug, not LeTourneau), sad to see it took so long for someone to post it.

      1. So long? It was in the very first reply (it’s buried under “see more”, but it’s there)

    1. Yup. The only answer, at that. From the Carnaby Street elite embracing them during the Sixties, to BMW (literally and physically) expanding on their their upmarket appeal 45-years later.

  1. I don’t know if the Miata is necessarily a “poor person’s car” but it is unquestionably affordable and appeals to autocrossers and budget racers across the economic spectrum. The answer is Miata.

    1. The answer is always Miata, but to be honest, I haven’t seen -any- person with money driving one.

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