Hooniverse Asks: What Automotive Brand Are You Loyal To, But Have Never Owned?

There’s a crude saying that goes Bros before Hos which as we all know means that buddies don’t put women before friendship. It’s generally heard in singles bars. The question is, if you were to ascribe to this mantra, would it apply even if you’d never actually met the Bro?
That’s the question for today; are you loyal to – meaning a general supporter and advocate of – a particular automotive brand or model, even though you’ve never owned one? Everybody liked BMWs right? But few can afford a new one, or to maintain an old one. That doesn’t mean though that some of us don’t eagerly await the introduction of the next unobtainable model. Does that apply to you? Where do your unrequited loyalties lie?
Image: Shankman

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65 responses to “Hooniverse Asks: What Automotive Brand Are You Loyal To, But Have Never Owned?”

  1. Kiefmo Avatar

    My first thought is kind of a fudge. I’ve never personally owned a Ford, but my folks had a ’96 Explorer that I learned to drive on. However, the Ford of today is a different animal from the Ford of the early-mid 90s, and I have found myself vehemently defending just about everything they make, despite having never plunked down my own cash for one.
    Secondly, I’m a pretty big fan of the Jag. I nearly get into arguments with the missus when I point out one in public and she expresses her disappointment and/or lack of being impressed. And for no good damned reason other than the fact that my dream garage includes an original XJ-S V12 coupe to stare at and a rat motor-swapped XJ-S coupe to hoon.

    1. dukeisduke Avatar

      Most of their vehicles have been very high quality, for the last 20 years or so anyway. I would exempt the 6.0 and 6.4 Power Strokes (lots of problems) and the 2-valve and 3-valve 5.4 Tritons used in the trucks.

    2. Pauly WallNutz Avatar
      Pauly WallNutz

      interesting, remember when ford and Jag had a thing going on? their joint efforts could have culminated in your dream car…

  2. Sjalabais Avatar

    I’d say the concept of loyalty requires a real life connection between desire and object, doesn’t it?
    On the other hand, I have that eternal desire for a GAZ 24 that was shaped when I was a little boy and this was the pinnacle of automobiles you could actually see on the road.

    1. Vairship Avatar

      Very pretty, in that 1960 Ford Falcon kind of way.

  3. hubba Avatar

    Ford. Never owned a Ford, but I believe that you can’t go far wrong with any new Ford. (I eagerly await reading the contrary position.)
    On the other side, I’ve never owned a Chrysler product, but I’m pretty sure *no one* should ever own a Chrysler product without a warranty. It’s like Range Rover, without the prestige and the nice service waiting rooms.

  4. willied1029 Avatar

    Mazda…though I’m currently looking for a 6 wagon with a manual…not exactly common you could say.

    1. HoondavanDude Avatar

      I’m with you on this one. I’m 100% on board with the company ethos, does anyone remember when they did ZoomZoomLive events? I’m sure I’ll own a Mazda some time as a result of them letting me spend hours floggin their cars around an auto-x course. I would have bought an RX-8 at the time, but the fuel economy/reliability was a dealbreaker. I overheard a number of RX-8 owners at the event talking about the status of their replacement engines…which was concerning.

      1. Maymar Avatar

        It was that sort of event that sold me on a Mazda2 when it finally came time to buy a new car.

    2. caltemus Avatar

      Totally with you. I met the executives a few years ago at a star mazda race in indy and they were really down-to-earth and into racing. Props to them for being the only independent manufacturer left in america (tesla and elio notwithstanding)

  5. dukeisduke Avatar

    Studebaker. Good, honest cars, with some good ideas, like the bolt-on rear quarter panels used in their ’60s sedans. And hey, Frances Bavier (Aunt Bee) drove one.

    1. Alff Avatar

      Came to say the same. I will have a Speedster or one of its descendants.

    2. Sjalabais Avatar

      Yes. I’d like a Land Cruiser, please.

  6. PotbellyJoe★★★★★ Avatar

    I’d say Saab, but I owned one for 2 months until I sold it to someone (for more than i bought it for, long story.)
    So I will go with the other Swede, Volvo.
    I have yet to own one, but I look at used ones constantly and occasionally the new models.
    The true brad loyalist in me is in it for Kalamazoo, MI so I want a Kalamazoo Checker to go with my Kalamazoo Gibson so I can go play in the garage drinking Kalamazoo beer.
    But I’m weird.

    1. engineerd Avatar

      Bells? Arcadia? Dark Horse? All of the above?

      1. PotbellyJoe★★★★★ Avatar

        I actually knew Larry Bell before his stuff was bottled. And I do enjoy his stuff.
        Arcadia is funny because they were Battle Creek before moving, and their beer is more than decent. I can get Arcadia in NJ, but Larry refuses to deal with NJ, so i can’t get his despite it being better and more consistent than Arcadia. Dark Horse is Marshall, at that point I’d rather get Founders from GR.

        1. pj134 Avatar

          I’m pretty sure you can get Bell’s around me if you ever need a fix and find yourself crossing the Delaware.
          My Gibson’s from Memphis :/

          1. PotbellyJoe★★★★★ Avatar

            Yes you can. I will occasionally stop out there to get some.

        2. engineerd Avatar

          That whole side of the state is just one big keg for me.

    2. dead_elvis Avatar

      Hey man, my ’87 244DL is for sale. Fly out to Seattle & drive it home!

  7. nanoop Avatar

    I own a Ford and I would buy another if the deal was good, but I’m certainly not convinced these are the penultimate cars.
    I’d buy another 944 because I know so much about their quirks now, so maintaining a second one would be easier, but I don’t like the Porsche brand, what it stands for, and the family BS behind it.
    I didn’t own any other car brand, but would be interested: currently, I’m looking into Lexus, Saab, Volvo as a Ford replacement, in a year or three.
    Any recommendations on a 5+ year old wagon with ESP (wife’s demand) that’s sane to service/repair by oneself?

    1. Alff Avatar

      Your wife wants your car to be clairvoyant?

      1. nanoop Avatar

        It would go well with the registration we reserved, ECTO-2, she said.

    2. Maymar Avatar

      Jetta wagon with the 2.5 is supposed to be pretty simple, right?

      1. nanoop Avatar

        I was born in V-dub county, but lost touch. I I’ll look up that engine, whether it’s been available in Europe. The US Jetta is different from the RoW I heard?

        1. Maymar Avatar

          Oops, forgot you were in ‘Yurp. I believe the 2.5 is exclusively a North American spec engine (a 2.5L Inline Five – stout and torquey, and supposed to be fairly reliable, but a bit thirsty).
          As for the Jetta wagon, as I understand it, we got the MkV, and then the MkVI wagon was just an updated MkVI (but not really related to the current North American spec sedan – it was even renamed the Golf Wagon here in Canada). Now that we’re up to MkVII, it’s fully in line with the MQB platform the rest of the world gets. Not that any of this really helps your quest though.

          1. nanoop Avatar

            right, non I5 for the Kindom of Yurp. The 2.3L VR5 20V is a different level of complexity, I guess.

  8. smalleyxb122 Avatar

    Aston Martin. Despite
    (or more likely because of) never having owned one, I hold it up as the epitome
    of what a grand tourer should be. There
    are probably GTs that are better, but loyalty isn’t about reason, it’s about “reasons”. Aston Martin is the best because reasons.

  9. Jeepster Avatar

    the cars, never had one. but have owned 12 of the motorbikes and put down thousands of miles ( down to only 3 now ). Some of the big Goldwing wannabee flagships have problems, as well as the rotax powered stuff – the flat twins are fine machines

    1. Jeepster Avatar

      one of my drawings ( kindof )

  10. SlowJoeCrow Avatar

    I advocate for Mazdas, although the closest I’ve come to owning owning one was a 95 Escort. I also really like Land Rovers, despite the legendary lack of reliability of recent ones, there is something about a Series III or Defender that will eventually put one in the driveway. I’m also with jeepster on BMWs, I love the motorcycles but the modern cars leave me cold.

    1. Jeepster Avatar

      Ohh yeah, forgot about the Series III ! have owned many Jeeps and Jeepsters, and FJ40. Never had a Land Rover and always wanted on of them also, diesel, left hand drive. Say – any of you knuckleheads have an old FJ45 sitting around you need me to haul off ??

  11. Maymar Avatar

    Tesla, absolutely – I’m not about to defend them as the next best thing, but I’m totally on board with a company that’s managed to shake things up so much, and made a successful, desirable (and relatively compromise-free) electric car on just their second attempt.
    Mercedes-Benz (at least your traditional, bank vault MB) just hits me the right way, and I will own one eventually. Just not now.
    And, I love how Subaru’s managed to remain just a little weird, a little different.

  12. engineerd Avatar

    I guess the closest I’ve come is BMW, but I own one now so that doesn’t count. I really like Aston Martin, Jag and Land Rover, but not to the point where I will defend them against all faults as a rabid fanboi.

  13. marmer Avatar

    I was about to say “none” because I’ve owned and generally enjoyed a lot of different car brands. That said, I had a strong flirtation with Subaru and Saab in the 90’s as well as the first-yen Taurus SHO. Still notice the rare survivors on the road, and when I see a Saab 9000 I wonder what might have been…

    1. Guest Avatar

      Where are you that you see first-gen SHOs?

      I own one, and it’s the only one I can remember seeing personally. They do pop up on Kijiji, but I just don’t see them on the streets.

      In fact, I can’t remember ever seeing another Yamaha (1989-1999) SHO, ever, and trust me, I’m looking!

  14. Greg Kachadurian Avatar
    Greg Kachadurian

    Mazda. I love how they do cars but haven’t owned one. Maybe someday I will. The same can be said for Volvo, actually.

  15. Citric Avatar

    I don’t know if there’s an entire brand that this would apply to, but I do know a specific model. Namely, I’ve never met a Buick Riviera I didn’t like and I’m pretty sure if a new Riviera was unveiled tomorrow I’d pine for it just like the others.

  16. Guest Avatar

    All of these are too rare for me to buy in the foreseeable future, but I still freak out when I see Beaumonts and Bricklins at car shows. (I have yet to see a Manic, but I would freak out if I did.)







    Can you tell I’m Canadian?

    1. Jofes2 Avatar

      No Passport Optima? Ok then.

  17. Andrew_theS2kBore Avatar

    Lamborghini. I’ll never own one, but a tiny part of my soul dies every time someone complains about the discomfort/impracticality/handling of the early cars, or perpetuates the “Lamborghini owner” stereotype. I want my supercars to come in bright colors, look like spaceships, and spit fire, dammit!

    1. smalleyxb122 Avatar

      There was a time not all that long ago when used Lamborghini ownership was within the grasp of the merely well-to-do. Countaches were trading for $70k 10-15 years ago. Jalpas could be had for $25k. Now, a Jalpa will set you back $70k, and I haven’t seen a Countach for under $200k in quite some time.

      1. Maymar Avatar

        I think we’ll find Gallardos will get reasonably attainable, reasonably soon, especially now that the Huracan is here. Just checking my local Auto Trader, there’s a few just a little over the $100k mark (about $80k us).

        1. nanoop Avatar

          Let me see: 70k in 2000, 100k today, that’s 30k in 15 years.
          Would 2000 dollars per year (on average) be enough to keep a Countach in shape? Call me a pessimist, but I do indeed have my doubts…

        2. smalleyxb122 Avatar

          That’s a good point. I wasn’t even thinking about the Gallardo. The Gallardo might actually have a longer wait to start appreciating than other Lamborghinis, as well. Didn’t they make more Gallardos than all other Lamborghinis ever made?

  18. Tanshanomi Avatar

    Not sure I have a car answer to this, but I definitely have a Tuesday answer: Moto Morini. I love them all, from the elegant little 98cc Sbarazzino of the ’50s to the 2C, 3-1/2 & 500 V-twins. I so love them all and have for 35 years. Owning one is still on my bucket list.

    1. Alff Avatar

      Beginning in the late 40s Italians propagated a genre of small displacement sports racing cars under many small brands, collectively referred to as the “etceterini”. Was it the same for bikes?

  19. Pauly WallNutz Avatar
    Pauly WallNutz

    here’s one for you, i an a Nissan fanboy, but have never owned one. but i have owned Datsuns…

  20. Alan Cesar Avatar
    Alan Cesar

    Jeep. Specifically, an XJ Cherokee.

    1. mad_science Avatar

      Like an Eagle with 900% less bullshit.

      1. Alan Cesar Avatar
        Alan Cesar


    2. engineerd Avatar

      If you would have told me this last Friday I would have sold you mine. We’ve since made up and I love her again.

  21. Frank T. Cat Avatar
    Frank T. Cat

    Alfa Romeo.
    I’m Alfisti at heart, but I’ve yet to own one. Once I have a stable income and my own garage, I intend on changing that.

    1. Guest Avatar


      In my fantasy world, that fancy new Giulia will be my first new car.

  22. mr smee Avatar
    mr smee

    Mercedes. If I can get the wife squared away with the Volvo I bought her for winter, and sell my Cressida and my FJ1200, then I’ll buy the best mid-80s ‘Benz I can find. Looking for a 420SEL or an E-class.

  23. mad_science Avatar

    “I just want a car that’s really nice and reliable”
    Lexus. Every time.
    The only Lexus product I’d buy is an old LX450 or a used GX470/60 if there aren’t any FJ80s or 4Runners available that day.

  24. mdharrell Avatar

    If I have to make a sweeping commitment to the entire output of a marque, I’m torn between the Cheston L. Eshelman Company and the Mohs Seaplane Corporation.

    1. dead_elvis Avatar

      How about Spagthorpe?

  25. tonyola Avatar

    I’ve always wanted to own a high-end Lexus – leave the modified Camrys at home and give me an LS sedan or one of the old SC 300/400 coupes.

  26. Amoore Avatar

    Saab. I always cheered for Saab, always wanted them to survive, always wanted to own a Saab, and, even though being mainly a Volvo guy, always wanted to visit the Saab museum. Someday the dream will come true and I will have a Saab, be it a true one or an Opel in disguise…as long as it was manufactured in Sweden, that is…

  27. Van_Sarockin Avatar

    Lotus. Especially their submarines. Jaguar, too. But never rich enough, or bold enough, to jump into that end of the motor pool.

  28. salguod Avatar

    As a high school kid, I hated Fords and I now own Ford numbers 2 and 3. They’ve all 3 been good cars. I was a big GM fan and 2 of the 4 GM cars I’ve owned were bad, and one of the others (Saturn Outlook) had a poor reputation but I sold it before it could bite me.

  29. Preludacris Avatar

    Buell. Despite having never actually ridden anything more than a tiny dirt bike in a grassy field.

  30. Nick Avatar

    Lamborghini for me. Ever since I received a Diablo in 1:18, it’s ignited my love for psychotic Italian machinery, as well as collectible scale models.

  31. Borkwagen Avatar

    Citroen. Because my Saab hasn’t died yet.