Let’s think a minute about advertisements. You remember those, they’re the things you’re using an ad blocker not to have to look at on Web sites right now. At one point in time, ad campaigns for cars established or enhanced the personality of that marque, sometimes it even rejuvenated it.
Today we want your opinion on what car model, or perhaps entire brand, was made more popular by an advertising campaign. What ads really made their marque?
Image: Buzzfeed
Hooniverse Asks: What Ad Campaign Made its Marque?
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58 responses to “Hooniverse Asks: What Ad Campaign Made its Marque?”
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Okay, I’m convinced. As a bonus, it even fits down my driveway.
https://uploads.disquscdn.com/images/a587f0b8540a11ada0c0bfcd0531b2fec1198829f6fcbf65201df2a7c0e664ab.jpg-
The neighbors are probably thrilled that you have rear parking.
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They were less thrilled that I didn’t finish unloading it until about 11:30 last night upon getting back to Seattle after buying it in Hillsboro. The obscured parking, though, I agree is viewed as a plus by all concerned.
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Congratulations on the purchase. I gather this is the one that was discussed on these pages a couple of weeks ago?
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Yes. Curiously it was still available.
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I don’t know if I should congratulate you on your purchase or feel bad for posting the ad about here.
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He works in mysterious ways … as do the laws of supply and demand.
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There’s nothing stopping you from doing both.
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In that case, congratudulances.
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be safe instead of sexy?
what jackass thought that one up?
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Someone without a Jaguar, I guess.
https://youtu.be/DGVeZ4XLo4Y?t=57s
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What about the very first guy to own one… who did he ask?
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Either only one Packard was ever sold to a man, or most male customers bought more than one…
I believe this one is still in the college persuasive writing textbooks.
http://swiped.co/file/rolls-royce-ad-by-david-ogilvy/
http://blog.bradleygauthier.com/wp-content/uploads/2011/01/david-ogilvy-rolls-royce-silver-cloud-ad-1958.jpg
Cadillac’s “The Penalty of Leadership” in 1915. https://uploads.disquscdn.com/images/f07bd21ce3c326c6461f1efb50f6776a8fb58f08751ea3085f741608eb7a38ae.jpg
I can only think of the flops at the moment.
Chevrolet’s new “real people” ads were parodied as quickly as they were made; it made the viewer think, “yes, real people are horrendously stupid.”
Infiniti’s launch campaign was one of those groundbreaking attempts at thinking outside of the box that served to show why certain ground is best left unbroken and that boxes often serve a very important purpose.
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I think my main impression of the “real people” ads were “these actors are terrible at pretending to be real people.”
It damn near worked. Would have too, if those pesky kids hadn’t changed all the pollution and safety laws….
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I remember seeing this ad on TV when I was a kid. It’s a classic.
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“You in a Heap O’ Trouble Boy,” is a catch phrase around this longrooffan’s family to this day.
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That’s brilliant, and here’s an actual “I got a goldfish on the seat”-ad:
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So they just kept cutting the power?
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Four cylinders only, cough.
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The guy driving the stock Javelin is actor Herb Edelman. The guy in the customized one looks familiar, but I can’t place him.
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I don’t know how many Isuzus they helped move, but the Joe Isuzu ads were definitely memorable and entertaining.
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Loved this one… if it wasn’t for the commercials, we’d never have known about Isuzu in the south.
https://www.youtube.com/watch?v=f0HX1k9OgVk-
Not to be that guy, but even the “autobahn”-part was a lie.
http://media2.s-nbcnews.com/j/newscms/2015_22/1047201/150528-euro-fighter-germany-mn-0755_0459176c3e345cd077f01b52281aab04.nbcnews-fp-1200-800.jpg
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In that regard, most Isuzus needed all the help they could get.
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I can’t find it but there was an early Lexus television ad featuring two guys in the country club parking lot discussing the owners of cars going by. “That’s Dr. such and such … There goes the judge…”. The Lexus was driven by a young Bill Gates type character they identified as “The Genius”.
How can we forget….
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the ford has four wheels. so does the benz.
the ford has a windshield, so does the benz
ford wins again…..
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They were one hellacious fast car at a low price.
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“It’s easy to pick out the Mustang GT from a crowd.”
No mention of how easy it is to pick the crowd out of the Mustang GT.-
This is an example of why I rarely post on the Hooniverse. Has to be that one negative commenter.
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You have my sincerest apologies for offending you, but I will not apologize for picking the lowest hanging fruit.
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I don’t get it.
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For the wise ass part of the audience that likes “low hanging fruit” let me say this,I drove that sonofabitch for three hot summers . Nothing got hurt but the bugs on the front and one dumb sonofabitch thought he had a fast Camaro. He got the $100.00 lesson
While Jordan didn’t last too terribly long (it died in 1931), this classic ad made the marque’s reputation. https://uploads.disquscdn.com/images/7040b09f5490863106ffaf643cd4d559511820b8385a3d142f9431c90241e51b.jpg
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I believe this is one of the most classic ads ever.
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Quite possibly the first “chick car”.
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You know, I used to be a scholar at a Centre for Women and Gender Studies (they’re still called that) and this ad has me stunned. It’s fantastic!
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Has to be the Lexus wine glasses, I might argue that it’s why Lexus remains a bigger brand than Acura and Infiniti.
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Worked for Dodge Ram, too.
It’s about time for someone in the luxury space to run an ad like Lincoln’s from the mid-80’s again.
“Please bring up my BMW X6.” “Sir, I believe that’s my Mercedes GLE Coupé!”
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I remember this commercial. Lincoln was being a little bit sneaky with this ad – Cadillac was still offering the big RWD Fleetwood at the same time. https://uploads.disquscdn.com/images/5cad401220ef361ef1928fbb31ba825ab8ef92933265e00312cf4043436bb70e.jpg
One of my favorite Cadillac slogans – “Best of all, it’s a Cadillac”.
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