Hooniverse Asks – Should Woodgrain on Wagons Make a Comeback?

By Robert Emslie Jan 27, 2011

To many of you, born too late to engender nostalgia for such things, a Woody isn’t just a Toy Story character or what you get watching Olivia Munn, but a specific kind of car. Starting out, most all cars were built primarily of wood, as that was reasonably light, strong and cheap material. However, aside from wheel spokes, most of the former trees were hidden under body panels, not letting on their knotty nature. One type car eschewed this concealment – the Woody actually celebrating that natural product’s color and texture – and created a category of car that is covetable still to this day.
Over time, the limitations of real wood became more obvious – maintenance, structural strength and cost being the most obvious, forcing manufacturers to evolve the woody into what became as common a suburban sight as empty vodka bottles spilling from over-filled trashcans- the vinyl-clad wood grain station wagon. Over the years, the wood grain appliqué finds its way from Country Squire to portly Pacer, and even onto some foreign jobs which wear the wood with somewhat less comfort than their American neighbors. Still, no matter the car, wood seems to look good.
And then something happened, much like to the once equally common vinyl roofs, wood grain on wagons disappeared as a factory option. Oh sure, station wagons also almost totally disappeared, but that doesn’t mean that their replacement mini vans and then SUVs couldn’t also get wood. In fact, the first generation of Chrysler’s  category defining and station wagon death-knelling mini vans had a wood appliqué option for a while there.
These days, that’s not so much. And that’s a sad thing in my book. A whole generation of kids is growing up and going to soccer practice and school in vehicles that lack any kind of outward visual nod to nature. Oh sure, there are leaf-emblazoned hybrids, but how jaunty do they look? So, the question is, should wood grain on wagons – or anything else with four wheels – once again be an option for those of us who go ape over ash, and appreciate an orgy of oak? Or, like Yugos and parachute pants, is that something that should remain in the past?
Image source: [OldParkedCars.com]

100 thoughts on “Hooniverse Asks – Should Woodgrain on Wagons Make a Comeback?”
  1. Ooh, thumbs up for an Old Parked Cars pic. Love that blog, one of my dailies.
    To answer the question, yes it should come back but only if automakers can bring back the long sweeping fuselage bodies from the past. The styling of most cars will just not work with woodgrain. The top gear Roadmaster gives it a shot and I heartily applaud the effort, but still.
    <img src="http://gmauthority.com/blog/wp-content/uploads/2010/12/Top-Gear-Buick-Roadmaster-Rear-1024×593.jpg&quot; width="600">

  2. It would be difficult to put woodgrain on a modern vehicle without border trim that can look good without hindering aerodynamics. Given the recent push to higher CAFE ratings, I don't see it happening.

  3. No. This has been Short Answers to Simple Questions.
    The only justification would be a thick slathering of intentional irony, and we have more than enough already.
    If you're asking about actual wood on the body, then we can talk.

          1. I'll take the wood siding if I can have what appears to be a Chris Craft Constellation in the backround.

        1. That may have been my second thought. Say what you will about the PT's qualities, it pulled off the look reasonably well.

    1. While acknowledging that it's just a first prototype, I have to say that it has potential. It does a good job of reducing the slab-sided look of the CTS.

      1. You're right — once I'd done it, I thought the front arch was way wrong. But it wasn't worth any more time or effort.
        EDIT: Whataknow, it did turn out to be worth it, after all.

  4. In a word NOOoooooo! Let it be in the past. The shopped versions of newer cars above only makes it painfully clear that today’s egg shaped over smoothed cars look foolish. Leave it in the past with the Landau roofs.
    edit for spelling

      1. It would be better if it weren't for
        a) the wheels
        b) the window trim
        c) the grill and hood
        If it was just the sides, that would be enough and tasteful. Although, Ron Jon is anything but tasteful.

      1. Rescue Attempt #2
        EDIT: This one worked! I just couldn't let "light-coloured Scandinavian birch" go unread by all.

      1. Damn it. Thank you. I was trying to make this link accessible by clicking the image. HTML fail.
        Anyway.
        My point was…. Bring back woodgrain, by all means. But let's have more inappropriate applications. Station Wagons have had woodgrain for generations. As we know, some sedans and a certain Town and Country convertible did, too. But let's have a few colonial oak Corvettes. A couple of Challengers.
        Or, howabout the above (extraordinarily bad DIY effort of a) Woodgrain Rover 213?

  5. No. On the other hand, I'd love to see Porsche do a 911 Town and Country Edition. I wouldn't buy it but I'd like to see it.

          1. Sure, as long as it had "Raptor" spelled out in black, boldface, block letters on the doors.

          2. I have an unholy desire to buy a new EcoBoost F-150 4×4, paint it brown, stick a roll bar topped by a pair of KC spots (with smiley face covers, natch) in the bed, install a mild lift kit, throw on some old-school offroad-type wheels wearing modern mud tires, and (drumroll please) slap some big "TURBO" vinyls in a retro font and retro coloring (red on top, orange in the middle and yellow on the bottom) across the bottom of the doors.
            Oh, and then I'd see if the Sync system could be made to interface with a CB radio…

          3. My first car, pictured, sans the graphics, "nice" wheels and "offroad" accessories. Looking at it now, it's hard to believe that's what I wanted mine to look like.

  6. Real wood veneer could make for a classy addition to a high-end luxo wagon. I'm thinking the higher-spec CTS or the like. The tricky part is implementing it in a way that doesn't require edge trim that generates giant panty-line bulges.
    Without a doubt, real wood needs to make a come back in a big way in interiors. It just needs to come in hues that don't remind me of my grandparents' 1970s furniture. Infiniti does this well on the M56, and the Mercedes Shooting brake concept from last year did as well:
    <img src="http://www.carbodydesign.com/archive/2010/04/mercedes-benz-shooting-break-concept/Mercedes-Benz-Shooting-Break-Concept-Interior-1-lg.jpg&quot; width="600">
    Source

        1. We watched The Giant Spider Invasion last night – aside from the horrible scriptwriting, laughable acting, and spider made by covering a Volkswagen Beetle in legs and fur, the thing that stuck out most was that the film, set in Wisconsin, had most of its vehicles provided by AMC, and advertised as much in the credits.

  7. Absolutely, they're like an aerosol cheese product! Nothing says WAGONS I like 'em and I like that I like 'em and don't care what you think better than simulated wood grain. It's like loving baseball even though your Cubs fan

  8. I just tend to think that modern cars need to go away and old designs need to come back in their place. Wood grain may not work well on today's cars, but that is not the fault of the wood. It is the fault of the designers of new cars. They all look the same and show a lack of any real creativity.

  9. I wood love to see real would trim make a comeback!
    Now…if you will excuse me, I was in the middle of writing a great essay on the proper use of homonyms, so I have to go back to work now. Wish me luck!

  10. No. Absolutely no. Not only would it be appallingly retro, it would be malaise-era retro, which is not something I'd wish to celebrate. Additionally, it neither simplifies nor adds lightness, both of which are desperately needed by the current crop of midsize vehicles.
    That said, carbon fiber may be the new wood. Imagine a CTS-V wagon with bodywork like this:
    <img src="http://www.auto-power-girl.com/high-resolution-wallpapers/koenigsegg-edition/koenigsegg-edition-2008-10.jpg&quot;, width=500>

        1. Real carbon fiber, like real wood, exists out of necessity and cool factor. The fake adhesive versions of both are equally cheesy, but fake wood has a chauvinism-and-Scotch-era charm that, to me, stick-on carbon fiber will always lack.

    1. I waas just looking at some Wood Grain suppliers and started thinking 'Carbon Fiber…..Replace the wood grain with Carbon Fiber, that would be hilarious and as a added bomus it might not look all that bad."

  11. If you subtract the malaise historical connotations and the design morality of fake materials, just looking at the vintage photos in the comments seems to me a pretty convincing argument that multiple surface tones and textures are direly needed in new car culture. It's actually kind of weird that such a major branch of industrial design doesn't learn any lessons from the fact that we no longer make other things look boring and lazy.

    1. Absolutely. It's remarkable that a $200 smartphone can display such great attention to design and detail, yet a $20,000 sedan is so cheap and chintzy. That seems backwards.
      There's a total aversion to chrome these days, save for grilles, license plate garnishes and the occasional door handle. Any form of side molding is non existent, leaving modern cars to looking even more slab-sided than they already are. And when was the last time you saw tu-tone paint, or aluminum or stainless trim?
      There's so many design possibilities out there, but no one pursues them. Every carmaker is content to build the same bulbous blob. The only originality anymore exists in trying to design the ugliest corporate front clip. Sigh.

      1. needs bigger wheels. or a chop.
        the proportions are just all wrong for me.
        but the woodgrain is fantastic!

  12. Off-topic shout-out to Alff and Muthalovin — you're both at 99p! Press the "N" button and get ready for your hyperspace jump! See you on the other side!

  13. I won't even read other comments.
    My answer: A MILLION TIMES, YES. This question doesn't need to be debated. It's a statement that needs to be acted upon.

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