Holden Australia has today confirmed its ongoing commitment to the Australian Supercar Championship. But the big news is the choice of team that Holden have given their support too.
From 2017, the officially backed Holden team will be the Red Bull Holden Racing Team.
The previous Walkinshaw/Holden Racing Team will loose the HRT team name and Holden support after being the main Holden supported team since the early 90’s.
RedBull Racing Australia/Triple Eight, as the team is called currently, has been the dominate team over the past few years, having won the Championship the previous 4 seasons up until Winterbottom won the championship for Ford in 2015.
Holden also announced that the new next generation Holden Commodore will appear on the Supercar grid from 2018, confirming that Holden is committed to Australian Motorsport for the next 3 years.
Great news for the Championship and for Holden fans, now if only Ford could look at doing the same thing.
Photos courtesy Redbull
Holden Confirms Supercar Future with new 3 year deal
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Wish we had some form of Supercar racing in America.
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Yes it is shame they do not bring the series to the USA any more.
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So much better then NASCAR. It makes me dizzy and Earnhardt Jr is over rated idiot
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Dropping HRT/Walkinshaw is a pretty big bombshell! Their performances have struggled for a while now so it’s not completely surprising, neither that they are cutting back their spending on the category as Ford did roughly a decade ago.
The state of the Supercars popularity is a bit funny at the moment, I think live attendances at the races are not bad but not at their peak. TV audiences have been hit because a lot of the races are now only shown live on pay tv which has a pretty low take rate in Australia (with a delayed highlights package on normal terrestrial tv shown later that day), Supercars are putting a positive spin on it but it has to be having an impact on sponsors and team budgets. Not all the available racing licences are being used which is one indication. -
It doesn’t mean we have to drink the stuff does it?
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ah no, that choice still belong to you.
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Its interesting that Ford doesn’t seem to be putting as much money into its Supercars teams — my guess is this is related to increased competition and reduced viewership — yet, Frosty is still 3rd in points and regularly on the podium.
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Also related to the winding down of the level of marketing; very little in the last 10 years
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True. Well, they are winding down their involvement in the Australian auto market in general. Too much competition with not enough profit margin.
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Yes while they are winding down the Aussie production, we do have some interesting models coming. They just confirmed we are getting the Edge from the USA. I look forward to seeing what else we get. It is just a shame they arent really interested in Motorsport. It would be great to see a Mustang run in Supercars.
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