Down on the Eindhoven Street – Kia Opirus

By Antti Kautonen Mar 7, 2013

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I love the Kia Opirus. It’s a car so ungainly looking, it pretty much makes the googly-eyed mid-’90s Ford Scorpio look like a beauty queen. It’s an unquestionable rip-off of the Mercedes-Benz W210 E-class, combined with bits and bobs of the Jaguar S-Type – neither of which are particularly good-looking cars unless you’re an unquestioning follower of either brand. The one other Korean luxury car of the same era that made it to Europe, the Hyundai XG, positively looks like a well-judged Mitsubishi Debonair development in comparison. The Opirus, in contrast, is just bloated and blobby.

Naturally, I want one. This 2007 car was shot in Eindhoven, some way inland from Amsterdam.

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And yet, in dark bluey green, the car almost pulls it off. It looks restrained and tasteful, yet completely anonymous in parts. The LED DRL:s aren’t too well-suited to the car, though. Neither are the generic wheels.

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The Opirus is one of the few cars that don’t necessarily display the manufacturer’s logo on the front grille. I’ve seen numerous grille treatments on various Opiruses, and this is one of the more modest ones. They all look pretty terrible.

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You need to walk all the way to the back to identify the car. The Opirus was also sold as the Amanti, which is too close to Mazda’s stillborn Amati brand for comfort. The Opirus was sold here with the 3.5-litre Sigma V6 producing a touch over 200hp, or the 3.8-litre Lambda II V6 that this exact car has, with 260hp.

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And when you take a step back, you realize they were aiming at the Lincoln Town car all along. That roofline, together with the rear plate chrome surround, is legit Lincoln stuff. What a car!

[Images: Copyright 2013 Hooniverse/Antti Kautonen]

By Antti Kautonen

The resident Finn of Hooniverse. Owns old Peugeots and whatnot, writes long thinkpieces on unloved cars. These two facts might be related.

17 thoughts on “Down on the Eindhoven Street – Kia Opirus”
  1. I love off-kilter luxury cars as much as the next hoon, but this never did it for me. I do like the LED turn signals though (those aren't DRLs); they're brilliant when they ignite, and were really eye-catching when the car first came out.

    1. I'm pretty sure I've seen customs forms which they give you to fill out on the plane where they ask you if you've been in rural areas, been around livestock, or have been vaccinated against Opirus.
      By the way, isn't Amanti that rapper from South Beach, the one who got in a fight with that one other guy last year, and it was on youtube?

  2. I drove one a few years ago and was very surprised and impressed/surely an under-rated car.

      1. Well they both had both butts. Earlier ones have that butt, later ones have the butt of the car posted originally, due to a butt-lift.

  3. I snuck into the back seat of one of these in the showroom. The leather was so soft and plush, I think I could have gone to sleep right there.

  4. It's like one of those dogs who is so weird looking it starts to look kind of good. Or like Andie MacDowell.

  5. At the time (sold as Amanti here) it was by far the cheapest up-lux interior available. Really, by about ten grand. Nice materials and drivetrain; if I recall correctly there was some kind of off note about the interior; ugly display screen or no nav system or something like that. But buttery leather and nice wood, if that was what you wanted, without M-B or BMW price or perceived ostentation.
    There's a family in my neighborhood who has a well-kept first-year one.

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