Craigslist: 2012 AEV Brute pickup is going to be a hard sale

AEV, American Expedition Vehicles, is well known for its complete Jeep modifications and parts. They take a no-nonsense approach to modifying and improving not only Jeeps but other 4x4s as well. They are so good that over the years a few vehicle makers worked directly with them to improve their factory offerings. One of the special vehicles that AEV made over the years was the Wrangler-based Brute pickup truck.

The Brute pickup started with the lengthening of the JK Wrangler’s frame. Then they chopped the body after the rear doors and added a bed. If you look at it and see a Gladiator, it’s not a coincidence. Rumor is that Jeep loved the Brute so much, it decided to develop the Gladiator from that idea. This obviously created some tension between Jeep and AEV but sources tell me that the relationship has since been rekindled.

Rumors of the “Jeep pickup” have existed for many years. When AEV showed their brute pickup, many who had the means and desire, jumped on it. Even with the price going well into six-figures, the demand was so high the AEV couldn’t keep with it. One such person was a Jeep enthusiast and a gas station owner in the suburbs of Boston. Sometime in 2018 or 2019, he imported an Indonesian-market, right-hand-drive Brute. He did that because he couldn’t find one that he liked In the United States.

I was so amazed by it I even took pictures of it and tweeted them.

When I asked him if he knew that the Jeep Gladiator was coming, he said something along the lines of “it’s been coming forever. I don’t believe that it will ever get here”.

On November 28, 2018, only nine days after I took and tweeted the above pictures, Jeep officially introduced the Jeep Gladiator midsize pickup. The starting price of the Gladiator was probably about a third of what new Brutes were selling for. Oops.

Today in our Craigslist search we came upon one such AEV Brute. This 2012 model has only 37,000 miles on it and is well equipped. It’s AEV’s fantastic 4.5-inch lift and it rides on 37-inch tires that are wrapped around AEV’s handsome Pintler wheels. 4.56 gears help move those big tires. When going can no longer happen, a Warn winch is mounted to the AEV Premium front bumper.

From the ad:

2012 AEV BRUTE – $69,000 (west hartford)

2012 jeep wrangler rubicon AEV Brute conversion
This truck is an AEV Brute Double cab ( go to you tube aev brute double cab dec 5, 2012 to see this truck )
37,000 miles
3.6 L
DC 350
4.5 inch suspension
37 inch tires
f 1 leather
rear slider
see pics
warn CTIS winch
4:56 gears

Notably absent is a Hemi V8 swap, which was common on AEV-made Jeeps. The problem here is that this vehicle is now eight years old. It is JK-based, whereas the Gladiator (JT) is JL-based and benefits from its many improvements. The seller is asking $69,000 (nice!) for what was once a rare $100,000+ vehicle. This is where we see some problems, as a fully loaded 2021 Gladiator, one with the superb diesel engine, can be had for less than that, leaving some money to add some of AEV’s parts to that.

We hope that this AEV Brute kinds a god home but we do have a feeling that this 2012 AEV Brute pickup is going be a hard sale. Hopefully, there is a right buyer that wants a unique Jeep pickup.


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12 responses to “Craigslist: 2012 AEV Brute pickup is going to be a hard sale”

  1. Zentropy Avatar

    Yeah, good luck on that.

  2. P161911 Avatar

    My local Chevy dealer has a used
    2020 Gladiator with almost 19k miles, they are trying to get a little less than $48k out of it. It is a stick shift. Aside from the hardtop, lift kit, and aftermarket wheels it doesn’t seem that different than a new one that I could option for less. The automatic transmission is a $2k option.

    Along the same lines, a local used car dealer known for having odd stuff, had a 4 door YJ Wrangler for the longest time after the 4 door was factory. Same dealer had a Jurrasic Park Jeep and a Pontiac Fiero Fauxerari.

    1. Jeff Glucker Avatar
      Jeff Glucker

      And the stick on those sucks. The 8spd is the better gearbox.

    2. Ross Ballot Avatar
      Ross Ballot

      4 door YJ? What?

  3. smalleyxb122 Avatar

    I’d have a hard time seeing that price for it even without the Gladiator as direct competition. Maybe one day it will be the Yenko Camaro of Jeeps, but I don’t think that day is today.

    1. 0A5599 Avatar

      I remember a dealership that had a couple brand new extended cab Square Body C-10s. Adding the extra 20 or so inches to the cab (and stretching the frame a similar amount) cost about 70% more than a loaded regular cab Silverado. One of those sat on the showroom floor for quite some time when Chevy switched body styles for the ’88 model year, with a factory extended cab covered by a bumper-to-bumper factory warranty, with a MSRP not too much more than a regular cab.

      I don’t think a Yenko Camaro is the right analogy for this one. More like a Shelby Dakota–at the time those came out it was cutting edge to have a V8 engine in a midsize truck, but a year later the factory did the same thing in production.

      I think that before I’d shell out $69K for an 8-year-old Jeep with someone else’s miles on the odometer and some rust starting to form underneath, I would spend twice as much for one of these:

      1. Vairship Avatar

        At least you’ll be noticed a lot more in the mall parking lot with one of these SoFlo Jeeps than with a not-a-Gladiator. 😉

      2. Zentropy Avatar

        I’ve never understood the point of going with 6×6 over 4×4. I would think traction would be effectively reduced, especially in the snow, given 50% more contact points to share the load. Unless the suspension is crazy-good, I don’t see articulation being any better, either. Then there’s the extra weight, the added complexity, increased understeer, and rear tire wear from scrubbing in turns. What– beyond load capacity– is the benefit of 6×6?

        1. 0A5599 Avatar

  4. Victor~~ Avatar

    Bring back Craigslist Crapshoot ??

    1. Jeff Glucker Avatar
      Jeff Glucker

      This would be a good post for that, certainly.

  5. Tiberiuswise Avatar

    Now that Ford is offering the Transit with AWD, I’m assuming we’ll see a similar drop in the price of Quigley conversions.