After years of R&D Ford introduces pickup emoji – Ford stock reacts accordingly

Kamil Kaluski

/comment

Comments

In the dozens of press releases I get daily this one stood out, as it should have – big news about Ford trucks. Any news about Ford trucks is big news. We’re all awaiting news of the Bronco, the North American Ranger Raptor, the electrified F-150, and numerous others. So this was going to be big!

Except it wasn’t. Ford made a freakin’… pickup truck emoji.

Yes, an emoji, one of those dumb character pictures teenagers insert into text messages. They made a press release and video for this event. Really, they did. It’s so bad and unfunny that I’m not even going to post it here.

Given the press release and the earlier teasing of this big news, Ford’s stock price reacted accordingly, down almost two percent by 11:00am. The Ford stock has had a few unfortunate years dipping as low as $7.41 over the last 52-weeks. Way to go, Ford. Job 1.

About

Kamil Kaluski

Kamil Kaluski

East Coast Editor. Races crappy cars and has an unhealthy obsession with Eastern Bloc cars. Current fleet: 4Runner, Integra, Regal, Lada

Leave a Reply

Your email address will not be published. Required fields are marked *

The maximum upload file size: 64 MB. You can upload: image, audio, video. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop files here

8 responses to “After years of R&D Ford introduces pickup emoji – Ford stock reacts accordingly”

  1. 0A5599 Avatar
    0A5599

    Maybe they should have released a garbage truck emoji.

    https://live.staticflickr.com/4304/35277208143_91b4518c35_b.jpg

    Reply
    1. Hatchtopia Avatar
      Hatchtopia

      Needs to be on fire.

      https://bloximages.newyork1.vip.townnews.com/wnem.com/content/tncms/assets/v3/editorial/f/c4/fc45220d-b5db-545e-bd6b-628c5bf0ca2e/5b80796e53cbb.image.jpg?resize=1200%2C900

      Reply
      1. Peter Tanshanomi Avatar
        Peter Tanshanomi

        “I don’t know what to do with this old Galaxy Note 7.”
        “Just throw it away.”

        Reply
    2. Tomsk Avatar
      Tomsk

      I love how the C-Series remained in production with unchanged styling (save for a three-year fling with quad headlights at the end of the ’50s) for 33 years. Kinda sad that carmakers can’t get away with that nowadays (at least in developed markets like ours).

      Reply
      1. outback_ute Avatar
        outback_ute

        The International Acco has been evolving slowly since 1973! Note the years don’t represent when some of the 10 or so main updates occurred but the year of manufacture of the trucks pictured.

        They built an EV version recently to use as a garbage truck, so who knows how long they will be around.
        https://uploads.disquscdn.com/images/3090125b219311a76411f3248ed98b0e00e0fbf5a336f81dd41ec957435db7aa.jpg

        Reply
      2. 0A5599 Avatar
        0A5599

        Well, there are a few, but those continue to sell precisely because much of the original styling (and charm) remains: Morgan, Caterham, Shelby Cobra, etc.

        Reply
  2. outback_ute Avatar
    outback_ute

    So, Wall Street says: “Don’t cry wolf”?

    Reply
    1. Kamil K Avatar
      Kamil K

      Exactly.

      Reply