After years of R&D Ford introduces pickup emoji – Ford stock reacts accordingly

In the dozens of press releases I get daily this one stood out, as it should have – big news about Ford trucks. Any news about Ford trucks is big news. We’re all awaiting news of the Bronco, the North American Ranger Raptor, the electrified F-150, and numerous others. So this was going to be big!

Except it wasn’t. Ford made a freakin’… pickup truck emoji.

Yes, an emoji, one of those dumb character pictures teenagers insert into text messages. They made a press release and video for this event. Really, they did. It’s so bad and unfunny that I’m not even going to post it here.

Given the press release and the earlier teasing of this big news, Ford’s stock price reacted accordingly, down almost two percent by 11:00am. The Ford stock has had a few unfortunate years dipping as low as $7.41 over the last 52-weeks. Way to go, Ford. Job 1.

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8 responses to “After years of R&D Ford introduces pickup emoji – Ford stock reacts accordingly”

  1. 0A5599 Avatar

    Maybe they should have released a garbage truck emoji.

      1. Peter Tanshanomi Avatar

        “I don’t know what to do with this old Galaxy Note 7.”
        “Just throw it away.”

    1. Tomsk Avatar

      I love how the C-Series remained in production with unchanged styling (save for a three-year fling with quad headlights at the end of the ’50s) for 33 years. Kinda sad that carmakers can’t get away with that nowadays (at least in developed markets like ours).

      1. outback_ute Avatar

        The International Acco has been evolving slowly since 1973! Note the years don’t represent when some of the 10 or so main updates occurred but the year of manufacture of the trucks pictured.

        They built an EV version recently to use as a garbage truck, so who knows how long they will be around.

      2. 0A5599 Avatar

        Well, there are a few, but those continue to sell precisely because much of the original styling (and charm) remains: Morgan, Caterham, Shelby Cobra, etc.

  2. outback_ute Avatar

    So, Wall Street says: “Don’t cry wolf”?

    1. Kamil K Avatar